Marketing Manager

2 days ago


Kolkata, West Bengal, India RADIANT Full time ₹ 5,00,000 - ₹ 15,00,000 per year

Job Description: Digital Content & Marketing Expert

Position Title:
Digital Content & Marketing Expert

Location:
West Bengal (Project-based engagement)

Engagement Type:
Consultancy

Qualifications

  • B.E./B.Tech/B.A./MBA/PGDM/M.A./Master's in Marketing/PR/Branding/Advertising/Mass Communication/Media Studies/Digital Marketing.
  • 6–8 years of proven professional experience in digital marketing, content development, branding, and public outreach.
  • Strong background in IEC (Information, Education & Communication) campaign development and execution.
  • Demonstrated expertise in social media strategy, digital campaigns, SEO/SEM, content writing, and analytics-driven campaign monitoring.
  • Experience in rural development/irrigation/agriculture/water management-related projects will be an advantage.

Roles & Responsibilities

  • Develop and implement
    IEC (Information, Education & Communication) initiatives
    under WBADMIP – Phase II.
  • Design and manage
    digital content strategies
    for awareness creation, community engagement, and stakeholder outreach.
  • Coordinate
    multimedia campaigns
    (social media, video, digital posters, short films, blogs, newsletters, etc.) tailored to diverse rural and urban audiences.
  • Manage the
    branding and digital identity
    of the project across multiple platforms.
  • Liaise with government officials, project staff, and stakeholders to ensure effective communication and outreach.
  • Conduct performance analysis of digital campaigns and submit periodic reports.
  • Ensure alignment of all communication activities with the project's objectives of promoting sustainable irrigation, water management, and livelihood improvement.

Application Process

Interested candidates are requested to
apply with their latest CV
mentioning their
present salary and expected salary
to:


For queries, contact
Ankita Dasgupta –


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