Digital Marketing Associate

Amazon Autos is seeking a skilled LEGO/Arborist/Content Symphony Specialist with the flexibility to manage changing priorities, the thoughtfulness to do what's in the best interest of the business, and the desire to always keep the trains running smoothly. The ideal candidate would be highly motivated, self-directed, enthusiastic person who works well under pressure and can thrive in a deadline driven atmosphere. Creating quality traffic through well-built, properly managed landing pages is at the heart of this role. This role requires you to be a person who can quickly get to know our business well and manage multiple landing pages and campaigns at once. As a regional business, Amazon Autos needs to build out and manage dozens of regionalized landing pages that are optimized for a) a good customer experience and b) building SEO equity in a AI-driven search environment.

We are looking for a passionate candidate who has familiarity with content management and deployment best practices and:

• Deep knowledge and experience with LEGO, Arborist, and Content Symphony platforms and has ability to implement landing page changes
• Manage and maintain website content and optimize for an AI-based search world
• Manage and maintain landing pages, merchandising for promotional offers and continually optimizing for better click-throughs, while reducing traffic attrition.
• Create and schedule standalone campaigns with a clear focus on devising strategies to optimize pass-through traffic and drive engagement.
• Refine marketing attribution models and continually analyze marketing campaigns across various platforms including social media, email, and search engines to see around corners to understand upcoming content/landing page needs.
• Stay up-to-date with the latest trends and technologies in content management and SEO
• Manage day-to-day work allocation and perform quality audit on the deliverables
• Has an understanding on the metrics that are used to measure the success landing page effectiveness and SEO.
• Operate in an ambiguous environment to define new business practices and standard operating procedures.
• The role will require the candidate to quickly understand SLA, Metrics, Deliverables and work towards achieving goals.
• In addition the candidate should have attention to detail, good communication skills, and a professional demeanor.
• Working with teams to gather learning about how internal marketing tools are managed, maintained and continue to build use cases that build efficiencies in developing operational excellence

About the team

Amazon Autos is seeking a skilled performance marketing specialist with the flexibility to turn on your heels when priorities change, the thoughtfulness to do what's in the best interest of the business, and the desire to always produce your best work. The ideal candidate would be highly motivated, self-directed, enthusiastic person who works well under pressure and can thrive in a deadline driven atmosphere. Driving quality traffic through paid search and social ads is at the heart of this role. This role requires you to be a person who can quickly get to know our business well and build strategies that increase our online visibility as measured by traffic and taking high-value actions on Amazon Autos. You will be required to spearhead new campaigns, find growth opportunities through campaign optimization, quantitatively assess data and pull out insights, and push your strategies forward in a fast-paced environment.

• 2+ years of professional, non-internship experience, plus educational qualification of Bachelor's Degree in computer science, project management, or marketing
• Deep experience working with LEGO, Content Symphony and Arborist
• Ability to work with minimal supervision.
• Comfort working in a fast paced, highly collaborative, dynamic work environment.
• Willingness to support several projects at one time, and to accept reprioritization as necessary.
• Excellent analytical, logical reasoning, verbal and written skills.
• Exceptional attention to detail in campaign management

• Experience with Asana or other project management/ticketing platforms
• Ability to meet deadlines in a fast paced work environment driven by complex software systems and processes
• Self starter, good team player
• Ability to deep dive and identify root causes of issues
• Good at problem solving, data analysis and troubleshooting issues related to content editing

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