Senior SEO and ASO Associate

2 days ago

Gurgaon, Haryana, India Qualtech Full time ₹ 11,00,000 - ₹ 15,00,000 per year

Overview: We are looking for an experienced SEO, AI SEO & ASO Executive to manage and improve our website's search engine rankings and optimize our mobile app presence in app stores. The ideal candidate will be responsible for on-page and off-page SEO, keyword research, technical SEO, and App Store Optimization (ASO) strategies to maximize visibility and downloads..

What you will do:-

Search Engine Optimization (SEO):-

● Develop and execute on-page and off-page SEO strategies.

● Perform keyword research to identify growth opportunities.

● Optimize website content, meta tags, headings, and URLs for higher rankings.

● Improve site structure, mobile responsiveness, and page speed.

● Conduct competitor analysis to identify strengths and gaps.

● Build high-quality backlinks and manage link-building strategies.

● Track and analyze website performance using Google Analytics, Search Console, and other SEO tools.

● Work with developers to ensure technical SEO best practices are followed.

● Create and implement a content strategy aligned with SEO goals.

App Store Optimization (ASO):-

● Optimize app titles, descriptions, keywords, screenshots, and videos for Google Play Store & Apple App Store.

● Conduct app keyword research and competitor analysis.

● Work with designers and developers to improve app UI/UX for better engagement.

● Monitor app store rankings and optimize listings for better visibility.

● Track user reviews, ratings, and feedback to improve app store reputation.

● Collaborate with marketing teams to implement ASO-driven paid campaigns.

● Analyze ASO performance metrics and make data-driven improvements.

What we are looking for:-

● Proven experience in SEO, LLM & ASO with a track record of success.

● 4-6 years of relevant experience in SEO, LLM & ASO

● Strong knowledge of Google Analytics, Search Console, Ahrefs, SEMrush, Moz, and other SEO tools.

● Experience with app store algorithms, keyword optimization, and mobile user behavior.

● Familiarity with HTML, CSS, JavaScript, and website optimization techniques.

● Understanding of content marketing strategies for SEO and ASO.

● Strong analytical and problem-solving skills.

● Ability to stay updated with the latest SEO & ASO trends and algorithm changes.

● Excellent communication and reporting skills.

Job Types: Full-time, Permanent

Pay: From ₹1,100,000.00 per year

Work Location: In person

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