SEO Associate

1 week ago

Gurgaon, Haryana, India Novus Loyalty Pvt. Ltd. Full time ₹ 2,70,000 - ₹ 3,20,000 per year

Job Title: SEO Associate

Location: Udyog Vihar, Gurugram

Company: Novus Loyalty

Experience: 1-3 Years

About Novus:

Novus is a forward-thinking technology solutions provider specializing in cutting-edge digital transformation services. We help businesses enhance their operations with innovative software solutions, AI-driven analytics, and customer-centric platforms.

Job Overview:

We are looking for a proactive SEO Associate to help improve our website's search visibility and organic traffic. The role involves keyword research, on-page and off-page optimization, performance tracking, and collaborating with teams to ensure SEO best practices are implemented across all digital content.

Key Responsibilities:

1. Keyword Research

  • Identify and analyze intent-based keywords across TOFU, MOFU, and BOFU funnels for US and India markets.
  • Regularly update keyword sheets for product pages, blogs, and campaign landing pages.

2. On-Page SEO

  • Optimize meta tags, H1-H6, internal linking, and schema markup across service and product pages.
  • Suggest on-page improvements for newly published or underperforming pages.

3. Content SEO Collaboration

  • Work with content writers to ensure SEO best practices in blogs, product pages, and marketing campaigns.
  • Provide briefs that include keywords, internal link targets, and content structure.

4. Technical SEO Audits

  • Assist in crawling & indexing checks using tools like Screaming Frog, Search Console, etc.
  • Identify issues like crawl errors, broken links, redirect chains, and core web vitals improvements.

5. Link Building (Off-Page SEO)

  • Research backlink opportunities via guest posts, citations, partnerships, etc.
  • Monitor backlink profile health and disavow toxic links when needed.

6. Analytics & Reporting

  • Track keyword rankings, traffic growth, and SEO KPIs using Google Analytics, Search Console, and SEMrush/Ahrefs.
  • Prepare weekly/monthly SEO performance reports with insights.

7. Competitor & SERP Analysis

  • Analyze competitor SEO strategies and suggest improvements keyword gaps.
  • Stay updated with Google algorithm changes and recommend adjustments accordingly.

Qualifications & Skills:

  • Bachelor's degree in marketing, Digital Media, or related field.
  • Strong understanding of SEO fundamentals – on-page, off-page, technical.
  • Proficiency in Google Search Console, Google Analytics, SEMrush & Screaming Frog.
  • Basic understanding of HTML/CSS (for SEO-related troubleshooting).
  • Experience with WordPress/Content Management Systems.
  • Good command over Excel/Google Sheets for keyword planning and reporting.
  • Familiarity with B2B SaaS or loyalty program domain is a plus.
  • Strong analytical thinking and detail oriented.
  • Good communication skills – especially for cross-functional collaboration with content, dev, and marketing teams.

Why Join Us?

  • Competitive salary and attractive incentives.
  • Opportunity to work with an innovative and growing company.
  • Career growth and learning opportunities.
  • Dynamic and collaborative work environment.

Job Types: Full-time, Permanent

Pay: ₹270, ₹320,000.00 per year

Benefits:

  • Flexible schedule
  • Health insurance
  • Leave encashment
  • Paid sick time
  • Paid time off
  • Provident Fund

Work Location: In person

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