Business Development Executive

Job Title:
Business Development Executive

Location:
Mohali

Position Type:
Full-Time

About Us:

Offshore Marketers is a data-driven digital marketing agency focused on delivering performance-oriented solutions across SEO, paid ads, funnels, and automation. We are currently seeking a Business Development professional who can bridge business needs with technical execution—helping us scale smarter and drive growth using insights, systems, and strategy.

Role Overview:

As a
Business Development Executive
, you will work closely with cross-functional teams—including marketing, sales, and tech—to identify business opportunities, optimize workflows, and support data-driven decision-making. This role is ideal for someone who understands digital marketing ecosystems and wants to contribute strategically to business and product development.

Key Responsibilities:

• Business Requirement Gathering:
  Collaborate with stakeholders to collect, define, and translate business needs into actionable project requirements and documentation.
• Lead Funnel Analysis:
  Analyze lead generation funnels and user journeys to identify bottlenecks, conversion drop-offs, and optimization opportunities using tools like Google Analytics, Hotjar, and CRM dashboards.
• Lead Generation & Revenue Contribution:
  Strategically identify and utilize various online portals (
  Upwork, LinkedIn Sales Navigator, and other lead generation platforms
  ) to generate qualified leads, nurture opportunities, and drive revenue growth.
• Client Needs Mapping:
  Conduct discovery calls and align client objectives with internal capabilities, translating business goals into measurable KPIs and deliverables.
• Market & Competitive Intelligence:
  Perform competitor benchmarking, trend forecasting, and audience segmentation using research and data visualization tools.
• Proposal & SOW Documentation:
  Develop business proposals, technical documentation, and scope of work (SOW) documents with a structured, data-backed approach.
• CRM & Data Management:
  Maintain accurate data within CRM systems (e.g., HubSpot, Zoho) and generate performance reports and dashboards.
• Process Automation Support:
  Identify opportunities for workflow automation using tools like Zapier, Make (Integromat), or CRM-native automation features.
• Cross-Team Collaboration:
  Coordinate between business, marketing, and technical teams to ensure successful strategy execution and campaign delivery.

Technical & Core Skills Required:

• Platform Proficiency:
  Hands-on experience with
  Upwork, LinkedIn Sales Navigator, and other business development platforms
  .
• Logical Reasoning:
  Strong analytical and reasoning skills to assess opportunities and make data-driven decisions.
• Communication:
  Excellent verbal and written communication skills for engaging with clients and internal stakeholders.
• Analytical Tools:
  Proficiency in Microsoft Excel and Google Sheets for data analysis and reporting.
• CRM Familiarity:
  Experience with CRM platforms such as Zoho, HubSpot, or GoHighLevel to manage leads and track interactions.
• Digital Marketing Awareness:
  Understanding of online marketing funnels, paid ads, and email campaigns. Experience with MailerLite, Meta Ads Manager, or is a plus.
• Documentation Skills:
  Ability to create structured reports, client briefs, and workflow outlines using MS Word, Google Docs, or Notion.
• Problem Solving:
  Strong ability to identify issues, analyze data, and develop practical business solutions.
• Organizational Tools:
  Comfortable using project management tools like Trello, ClickUp, or Google Calendar to manage timelines and deliverables.

Qualifications:

• Education:
  Graduation required;
  B.Tech. and MBA candidates are preferred.
• Experience:
  1–2 years
  of experience in business development, lead generation, or a related role (preferably in a digital marketing or IT services environment).