SEO Executive

2 weeks ago


Varachha Surat Gujarat, India Artoon Solutions Pvt. Ltd. Full time ₹ 4,50,000 - ₹ 9,00,000 per year
  • Must have skill:

SEO
- Keyword Research
- Technical SEO

  • Good to have skill:

communication
- Keyword Research
- Technical SEO

Job Description: Job Brief

SEO Executive

We are seeking a highly motivated and skilled SEO Executive to join our dynamic team. The ideal candidate will have a strong understanding of search engine optimization principles and a passion for driving organic growth. You will be responsible for developing and implementing effective SEO strategies to improve website visibility and drive traffic.

Responsibilities

1. Comprehensive Keyword Research and Analysis:

  • Conduct in-depth keyword research using industry-leading tools and techniques.

  • Analyze competitor keyword strategies to identify untapped opportunities.

  • Optimize keyword selection for maximum search engine visibility and user intent.

2. Advanced On-Page Optimization:

  • Implement advanced on-page SEO techniques, including semantic optimization and structured data markup.

  • Optimize title tags, meta descriptions, header tags, and content for targeted keywords.

  • Ensure website structure and internal linking are optimized for search engines and user experience.

3. Content Strategy and Optimization:

  • Develop and implement a comprehensive content strategy aligned with business objectives.

  • Create high-quality, SEO-optimized content, including blog posts, articles, product descriptions, and landing pages.

  • Optimize existing content for better search engine rankings and user engagement.

4. Strategic Link Building:

  • Build high-quality, relevant backlinks from authoritative websites using advanced techniques.

  • Leverage guest posting, broken link building, and outreach to acquire valuable backlinks.

  • Monitor and manage the link profile to maintain a healthy and diverse backlink portfolio.

5. Technical SEO Expertise:

  • Conduct thorough technical SEO audits to identify and address website issues.

  • Optimize website performance for faster loading times and improved user experience.

  • Collaborate with development teams to ensure SEO best practices are implemented during website updates.

6. Data-Driven SEO:

  • Utilize advanced analytics tools to track website performance and identify optimization opportunities.

  • Analyze key SEO metrics, including organic traffic, keyword rankings, conversions, and user behavior.

  • Generate actionable insights and recommendations based on data analysis.

7. Social Media Integration:

  • Develop and execute a social media strategy that complements SEO efforts.

  • Create and share engaging content across relevant social media platforms.

  • Optimize social media profiles for search engines and drive traffic to the website.

8. Stay Updated on SEO Trends:

  • Continuously stay informed about industry trends, algorithm updates, and emerging SEO technologies.

  • Adapt SEO strategies to align with evolving search engine guidelines and user behavior.

Key Performance Areas (KPAs)
  • Traffic Growth: Drive significant increases in organic traffic to the website.

  • Keyword Ranking: Consistently improve keyword rankings for targeted terms.

  • Backlink Quality and Quantity: Acquire high-quality backlinks from reputable websites.

  • Content Engagement: Enhance user engagement metrics, such as time on page and bounce rate.

  • Technical SEO Health: Ensure the website is technically optimized and performs well in search engines.

  • Conversion Optimization: Collaborate with marketing teams to improve conversion rates.

Key Performance Indicators (KPIs)
  • Organic Traffic Growth: Monthly percentage increase in organic traffic.

  • Keyword Ranking Improvement: Number of keywords ranking in the top 3 positions.

  • Backlink Quality: Authority and relevance of acquired backlinks.

  • Content Engagement Metrics: Average time on page, pages per session, and bounce rate.

  • Technical SEO Metrics: Page load time, mobile-friendliness, and crawl error rate.

  • Conversion Rate: Percentage increase in conversion rates on targeted pages.

  • Reporting Accuracy and Timeliness: Timely and accurate delivery of SEO performance reports.

Additional Considerations

Required Skills:

  • Experience with local SEO or international SEO is a plus.

  • Minimum of 2 years of experience.

  • Knowledge of SEO tools such as SEranking, Ahrefs, SEMrush, SEranking or Moz.

  • Strong understanding of search engine algorithms and best practices

  • Strong analytical and problem-solving skills.

  • Excellent communication and interpersonal skills.

  • Ability to work independently and as part of a team.

  • Company Perks: 05 Days Working

  • Familiar Environment
  • Flexible Timings
  • Global Clients & Amazing Projects
  • Leave Encashment
  • Health Insurance
  • Employee Engagement Activities
  • Picnic

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