Digital Marketing Manager

1 day ago

Remote, India SINGEM LIFESKILLS Full time ₹ 3,60,000 - ₹ 4,80,000 per year

Position Overview

We are seeking a results-driven Digital Marketing Executive with a passion for luxury brands and fine jewelry. The role will focus on enhancing brand visibility, driving high-value customer engagement, and generating qualified leads through digital channels. The ideal candidate will have strong expertise in SEO, paid campaigns, and social media tailored to the jewelry and luxury segment.

Key Responsibilities

  • Develop and execute digital marketing strategies to promote fine jewelry and luxury products across B2B and B2C markets.
  • Manage SEO and SEM campaigns to increase visibility for high-intent keywords (e.g., jewelry collections, bridal jewelry, designer pieces).
  • Plan and run paid ad campaigns (Google Ads, Meta Ads, Instagram Shopping, Pinterest, LinkedIn for B2B clients).
  • Create and manage social media calendars, with a focus on aspirational storytelling and visual-first content.
  • Partner with creative teams to design luxury-focused content: lifestyle shoots, influencer campaigns, lookbooks, and brand films.
  • Drive traffic and conversions through email marketing, WhatsApp campaigns, and retargeting ads.
  • Monitor analytics (Google Analytics, Meta Business Suite, GA4, CRM dashboards) to track ROI and customer acquisition cost (CAC).
  • Support international trade shows, exhibitions, and virtual events with targeted digital promotions.
  • Build influencer and blogger partnerships to increase brand credibility in the luxury/lifestyle space.

Key Skills & Competencies

  • Strong understanding of digital platforms tailored to luxury and jewelry customers.
  • Expertise in SEO, SEM, Google Ads, Instagram Ads, and luxury-focused campaigns.
  • Knowledge of omni-channel marketing: retail + e-commerce + marketplace integrations.
  • Familiarity with high-end customer journeys (awareness → aspiration → purchase).
  • Excellent eye for aesthetics, design, and luxury storytelling.
  • Ability to manage budgets and deliver measurable ROI.
  • Strong communication and interpersonal skills, with sensitivity to luxury client expectations.

Qualifications

  • Bachelor's degree in Marketing, Business, Luxury Management, or related field.
  • 2–4 years of digital marketing experience in jewelry, fashion, or luxury retail.
  • Google Ads / Meta Ads certification preferred.
  • Prior experience with jewelry/luxury e-commerce platforms will be an added advantage.

Job Type: Full-time

Pay: ₹30, ₹40,000.00 per month

Application Question(s):

  • Hoave you worked in Luxury / Jewelry Industry before? Please name them.
  • Last CTC & Notice Period
  • Platforms you have worked on

Work Location: Remote

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