Search Engine Optimization Specialist

20 hours ago


Ahmedabad, Gujarat, India Lantern Digital Full time โ‚นย 8,00,000 - โ‚นย 12,00,000 per year

๐—ฅ๐—ฒ๐˜€๐—ฝ๐—ผ๐—ป๐˜€๐—ถ๐—ฏ๐—ถ๐—น๐—ถ๐˜๐—ถ๐—ฒ๐˜€:

  • ๐—ง๐—ฒ๐—ฐ๐—ต๐—ป๐—ถ๐—ฐ๐—ฎ๐—น ๐—ฆ๐—˜๐—ข ๐—”๐˜‚๐—ฑ๐—ถ๐˜๐˜€: Conduct comprehensive technical SEO audits to identify and prioritize website issues impacting search engine performance. These audits should not be limited to only tools such Screening frog or SEMRush instead you should be able to identify & debug issues with human eyes as well.
  • ๐—–๐—ฟ๐—ฎ๐˜„๐—น ๐—ข๐—ฝ๐˜๐—ถ๐—บ๐—ถ๐˜‡๐—ฎ๐˜๐—ถ๐—ผn: Analyze crawl behavior, optimize , sitemaps, and internal linking structure to ensure efficient crawling and indexing by search engines.
  • ๐—œ๐—ป๐—ฑ๐—ฒ๐˜…๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐— ๐—ฎ๐—ป๐—ฎ๐—ด๐—ฒ๐—บ๐—ฒ๐—ป๐˜: Monitor and manage website indexation, identify and resolve indexing errors, and optimize canonicalization.
  • ๐—–๐—ผ๐—ฟ๐—ฒ ๐—ช๐—ฒ๐—ฏ ๐—ฉ๐—ถ๐˜๐—ฎ๐—น๐˜€: Analyze and optimize Core Web Vitals (LCP, FID, CLS) to improve website speed, user experience, and search rankings.
  • ๐—ฅ๐—ฒ๐—ป๐—ฑ๐—ฒ๐—ฟ๐—ถ๐—ป๐—ด & ๐—๐—ฎ๐˜ƒ๐—ฎ๐—ฆ๐—ฐ๐—ฟ๐—ถ๐—ฝ๐˜ ๐—ฆ๐—˜๐—ข: Understand how search engines render JavaScript, implement best practices for JavaScript SEO, and troubleshoot rendering issues using Chrome DevTools.
  • ๐—ฆ๐—ฐ๐—ต๐—ฒ๐—บ๐—ฎ ๐— ๐—ฎ๐—ฟ๐—ธ๐˜‚๐—ฝ: Implement and maintain advance schema markup to enhance search engine understanding of website content and improve rich snippet appearance.
  • ๐—Ÿ๐—ผ๐—ด ๐—™๐—ถ๐—น๐—ฒ ๐—”๐—ป๐—ฎ๐—น๐˜†๐˜€๐—ถ๐˜€: Analyze server log files to identify crawl errors, understand search engine bot behavior, and optimize server infrastructure for SEO.
  • ๐—ง๐—ฟ๐—ผ๐˜‚๐—ฏ๐—น๐—ฒ๐˜€๐—ต๐—ผ๐—ผ๐˜๐—ถ๐—ป๐—ด & ๐——๐—ฒ๐—ฏ๐˜‚๐—ด๐—ด๐—ถ๐—ป๐—ด: Use Chrome DevTools and other debugging tools to identify and resolve technical SEO issues.
  • ๐—›๐—ฟ๐—ฒ๐—ณ๐—น๐—ฎ๐—ป๐—ด ๐—œ๐—บ๐—ฝ๐—น๐—ฒ๐—บ๐—ฒ๐—ป๐˜๐—ฎ๐˜๐—ถ๐—ผ๐—ป: Implement and manage hreflang tags correctly to signal language and regional targeting to search engines, ensuring proper indexing and avoiding duplicate content issues for multilingual websites.
  • ๐—–๐—ผ๐—น๐—น๐—ฎ๐—ฏ๐—ผ๐—ฟ๐—ฎ๐˜๐—ถ๐—ผ๐—ป: Collaborate with content, development, and marketing teams to implement SEO best practices and ensure website optimization.
  • ๐—ฆ๐—˜๐—ข ๐— ๐—ผ๐—ป๐—ถ๐˜๐—ผ๐—ฟ๐—ถ๐—ป๐—ด & ๐—ฅ๐—ฒ๐—ฝ๐—ผ๐—ฟ๐˜๐—ถ๐—ป๐—ด: Monitor key SEO metrics, track performance, and generate reports on technical SEO initiatives.

What the job will entail:

  • Working alongside our 5 other SEO team members and helping them with their project planning & Strategies..
  • Extensive SEO audits
  • Keyword Strategies
  • Competitor Link Research
  • Content Audits
  • Link Building Campaigns
  • AI workflow automation.
  • Data mining Google Analytics for actionable findings.
  • Executing client work on time and to an excellent standard.
  • Continuing to learn and develop your knowledge of SEO, whilst sharing any new knowledge with the team.

Required Competencies
:

  • 3+ years of SEO experience (preferably agency side).
  • Deep knowledge of SEO and Organic Search.
  • Have past record of driving good SEO results ( specifically for larger websites)
  • Possess a portfolio of successful SEO campaigns.
  • Experienced with Google Analytics, Google Search Console and other SEO tools like Ahrefs, SEMRush and Screaming Frog.
  • Has a strong understanding of Excel/Google Sheets
  • Capable of producing documents that are well written and client ready.
  • An inquisitive mind which drives you to understand Google's algorithms and predict what changes might be coming.
  • A good understanding of search engines algorithms and how they behave to different changes.
  • Keen to observe, analyse and improvise content for both services/product pages and blogs.


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