Social Media Business Strategist

5 days ago

Pune, Maharashtra, India Vertoz Full time ₹ 5,00,000 - ₹ 15,00,000 per year

Experience: 6+ Years

Location: Pune (WFO)

Timings: 12 PM to 9 PM


What you will do:

  • Develop and execute comprehensive social media strategies aligned with the company's marketing goals and  brand voice.
  • Manage day-to-day social media activities including content creation, scheduling, publishing, and monitoring across platforms such as LinkedIn, Facebook, Instagram, Twitter, and emerging channels.
  • Monitor social media trends, tools, and best practices, and adjust strategies proactively.
  • Engage with followers, respond to comments/messages promptly, and foster a strong online community.
  • Manage content calendars, ensuring timely and consistent publishing.
  • Analyze social media metrics (engagement, reach, conversions), extract insights, and optimize strategy for improved performance.
  • Develop and maintain a social media calendar ensuring consistent and timely content delivery.
  • Manage and optimize paid social campaigns and budgets.
  • Collaborate with design, content, and cross-functional teams to ensure brand consistency.
  • Identify and leverage influencer and partnership opportunities to expand reach and brand credibility.
  • Prepare and present monthly/quarterly reports on social performance and ROI.

Requirements

  • 6+ years of proven social media management experience.
  • Strong writing, storytelling, and visual content skills.
  • Proficiency with social management tools (e.g., Hootsuite, Buffer), analytics (e.g., Google Analytics, platform insights).
  • Excellent writing, editing, and storytelling skills with a keen eye for visuals and design.
  • Excellent communication and stakeholder collaboration skills.
  • Analytical mindset with ability to interpret data and make data-driven decisions.
  • Creative thinker with innovative ideas to boost brand presence and engagement.

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