Digital Marketing Specialist

At Prolifics, we are currently implementing multiple solutions and we are looking to hire talented Digital Marketing Specialist for our development centre in India. This position would be based out of Hyderabad and is a permanent position.

If you are looking for a high growth company with rock-solid stability, if you thrive in the energetic atmosphere of high-profile projects, we want to talk to you today Let's connect and explore possibilities of having you onboard the Prolifics team

Job Title: Digital Marketing Specialist

Primary Skill: PPC, Social Media, Content Marketing, Email Marketing

Secondary Skill: Analytics, SEO, CRM

Location: Hyderabad

Educational Qualification: B.Tech/BE/M.Tech/MCA/M.Sc

YOE: 3-4Years

Job Description:

Key Responsibilities

Demand Generation & Campaigns

• Plan, execute, and optimize integrated campaigns (email, paid social, search, content syndication) to generate MQLs/SQLs for Prolifics' software and IT services.
• Build and run targeted outreach for UK & US buyer personas; own campaign calendars and landing pages; ensure on-time delivery.
• Track performance end-to-end (from first touch to opportunity) and present actionable insights and next steps.

Content & Channels

• Create, edit, and publish content across channels: emails, blogs, case studies, battlecards, slide decks, brochures/one-pagers, newsletters, and website pages.
• Manage social media (organic + paid) with strong copywriting; coordinate tagging, scheduling, and partner/employee amplification.

Web, SEO & Analytics

• Maintain and update website content; apply on-page SEO best practices and conversion UX hygiene.
• Monitor analytics (e.g., GA4, Search Console, ad managers, HubSpot/SFDC reports) and iterate for better CTR, CVR, and CPL.

Events & Field Marketing

• Coordinate webinars, workshops, client dinners, industry conferences, and partner-led events (including logistics, catering, shipping of collateral).
• Own event ops: audience acquisition, confirmation/nurture flows, run-of-show, speaker/SME coordination, and post-event follow-ups.

Alliances (IBM) & Partner Marketing

• Own IBM co-marketing programs: plan activities, secure and manage funds, and submit through IBM Marketing Activity Planner (MAP) / MDF processes.
• Collaborate with IBM and distribution (e.g., Arrow) on joint campaigns, workshops, and assets; ensure brand and compliance guidelines are met.
• Produce alliance-facing communications (e.g., Win Wires) and promote joint wins across channels.

Sales Enablement & Collaboration

• Build and maintain sales collateral (battlecards, pitch decks, case studies) aligned to offers and ICPs.
• Work closely with regional marketing, alliances, and sales teams in India/UK/US to align plans and hand off qualified leads effectively.

Reporting & Governance

• Own campaign budgets; forecast, track, and reconcile spend; tie investments to pipeline and revenue outcomes.
• Deliver weekly/monthly dashboards on MQLs/SQLs, pipeline influenced, ROI, and event performance.

Skills & Experience

• 4–5 years of B2B marketing experience in software/IT services (required).
• Proven demand gen experience across email, paid social/search, and webinars with measurable pipeline impact.
• Strong copywriting and content production skills for technical/enterprise buyers.
• Hands-on with marketing tools such as HubSpot (or similar MA), Salesforce (CRM), Cognism (or similar), and ad platforms; familiarity with Infoseek or analogous tools is a plus.
• Working knowledge of SEO, CMS (e.g., WordPress or equivalent), and analytics (e.g., GA4, Search Console, LinkedIn Campaign Manager/Ads).
• Event management end-to-end (including catering/logistics/shipping) and budget ownership experience.
• Excellent verbal and written communication; strong project management and stakeholder coordination.
• Understanding of UK & US IT services markets and partner ecosystems (preferred); IBM alliance/co-marketing exposure is a strong plus.
• Comfortable working the 1 PM–11 PM IST shift; occasional flexibility for late-evening US calls when required.
• Bachelor's degree in Marketing/Communications/Business; CIM or similar certification is a plus.

Success Metrics (KPIs)

• Qualified leads, cost per lead, and pipeline/revenue influenced.
• Event registrations, attendance rate, meeting creation, and post-event opportunity creation.
• Channel performance, website engagement, and SEO growth.
• Timely and compliant IBM/Arrow fund utilization and claim approvals.
• Sales satisfaction with enablement assets and campaign support.

About us:

Prolifics Corporation Limited is a Global Technology Solutions Provider with presence across North America (USA and Canada), Europe (UK and Germany), Middle East & Asia. In India, we have off shore development centers: 3 in Hyderabad & 1 in Pune.

For more than 40 years, Prolifics has transformed enterprises of all sizes including over 100 Fortune 1000 companies by solving their complex IT challenges. Our clients include Fortune 50 and Fortune 100 companies across a broad range of industries including Financial Services, Insurance, Government, Healthcare, Telecommunications, Manufacturing and Retail. We rank consistently in Dream Companies to Work For and Dream Employer of the Year ranking from World HRD Congress, ranked 7 in 2019.

We encourage you to visit us on or follow us on Twitter, LinkedIn, Facebook, YouTube and other social media to know more about us.