Email Marketing, SMS

2 weeks ago

Mumbai, Maharashtra, India Fascinating Diamonds Full time ₹ 4,00,000 - ₹ 12,00,000 per year

Company Description

Fascinating Diamonds is a jewelry brand that allows customers to search for their desired diamond, set it in selected settings, and style it with gemstones or diamonds to create a unique piece of jewelry. The brand focuses on providing a personalized and handcrafted experience for each customer.

Responsibilities:

  • Plan, execute, and manage marketing campaigns across SMS, and Email channels.
  • Create segmented and personalized campaigns with a focus on customer engagement and conversions.
  • Monitor campaign performance, analyze data, and optimize based on KPIs (open rates, CTR, conversions, ROI).
  • Implement automation workflows and A/B testing to improve performance.
  • Stay updated on the latest trends, tools, and best practices in direct-to-customer marketing.
  • Develop and execute a comprehensive affiliate marketing strategy to drive sales and ROI.
  • Identify, recruit, and onboard new affiliates, content creators, and strategic partners.
  • Knowledge about commission junction and share a sale.

Qualifications:

  • Bachelor's degree in Marketing, Business, Communications, or related field.
  • 3+ years of proven experience in SMS, and Email marketing.
  • Proficiency with marketing platforms such as Klaviyo, HubSpot, Twilio, Gupshup, or similar tools.
  • Strong analytical skills with the ability to interpret campaign metrics and generate insights.
  • Excellent writing and communication skills.
  • Knowledge of customer segmentation, personalization, and automation strategies.
  • Familiarity with data privacy laws and compliance requirements.

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