Senior Marketing Executive
2 days ago
Key Responsibilities:
- Develop and execute marketing strategies to promote lights, wires, and cables products across B2B and B2C segments.
- Identify new business opportunities, channels, and markets to increase brand presence.
- Plan and implement campaigns (digital, print, exhibitions, trade fairs, dealer meets).
- Build and maintain relationships with dealers, distributors, and key accounts.
- Conduct market research to analyze competitors, pricing trends, and customer preferences.
- Collaborate with the sales team to generate leads and drive revenue growth.
- Oversee branding, product positioning, and promotional activities
- Prepare reports and present marketing performance metrics to management.
Required Qualifications & Skills:
- 58 years of experience in marketing within the lights, wires, or cables industry (preferred).
- Strong knowledge of dealer/distributor network and B2B marketing.
- Excellent communication, negotiation, and presentation skills.
- Ability to design and implement end-to-end marketing strategies.
- Proficiency in digital marketing tools, CRM, and MS Office.
- Strong analytical and problem-solving abilities.
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