Assistant Manager Marketintg

2 weeks ago

Chennai, Tamil Nadu, India M Hospitality Full time ₹ 2,50,000 - ₹ 7,50,000 per year

Job Title: Marketing Executive / Marketing Coordinator (Assistant to Marketing Manager)

Reporting To: Marketing Manager

Role Purpose:

To support the Marketing Manager in planning, executing, and monitoring marketing initiatives across digital, social, content, event, and data-driven channels, ensuring brand consistency, engagement, and measurable business impact.

Key Responsibilities & Support Tasks

1. Strategy Development & Execution

  • Assist in conducting market research, competitor analysis, and customer surveys to provide actionable insights for marketing strategies.
  • Help prepare marketing briefs, brand positioning documents, and campaign plans for approval.
  • Coordinate internal and external teams to implement marketing strategies on schedule.
  • Track and document campaign progress and provide updates to the Marketing Manager.

2. Digital & Social Media Marketing

  • Schedule and publish content on social media platforms as per the content calendar.
  • Monitor social media engagement and respond to audience queries under guidance.
  • Support digital advertising campaigns by setting up ads, monitoring performance, and preparing reports.
  • Assist in monitoring SEO initiatives by uploading optimized content, tracking keywords, and reporting performance metrics.
  • Maintain and update website and blog content under the supervision of the Marketing Manager.

3. Content Creation & Management

  • Collaborate with design and creative teams to ensure timely delivery of visuals, videos, and written content.
  • Maintain the monthly content calendar, ensuring deadlines are met with all respective agencies.
  • Proofread and review content for brand tone and consistency.
  • Assist in organizing photo/video shoots and maintaining a repository of marketing assets.

4. Event Marketing & Partnerships

  • Maintain a database of influencers, media contacts, and potential partners for collaboration opportunities.
  • Assist in drafting press releases, media kits, and other PR materials.
  • Track sponsorships, partnerships, and event ROI metrics.

5. Data Analysis & Reporting

  • Collect data from digital campaigns, social media, and events for reporting purposes.
  • Prepare weekly/monthly performance reports and dashboards highlighting key metrics.
  • Support the Marketing Manager in analyzing trends, campaign effectiveness, and audience insights.
  • Assist in compiling quarterly and annual marketing reports with recommendations for improvements.

Skills & Competencies Required

  • Strong organizational and multitasking abilities.
  • Proficiency in social media management, content creation tools (Canva, Photoshop basics), and Microsoft Office / Google Workspace.
  • Basic understanding of SEO, digital marketing, and Google Ads.
  • Excellent written and verbal communication skills.
  • Analytical mindset with attention to detail.
  • Ability to work collaboratively with cross-functional teams.

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