Associate Account Director
3 days ago
DESIGNATION - ASSOCIATE ACCOUNT DIRECTOR
Job Responsibilities
● Maintain a keen understanding of industry trends affecting clients and make appropriate
recommendations regarding communication strategy surrounding them.
● Drive New Business for the agency - generating leads and creating relevant pitch proposals
● Align campaigns, assets, communications and messaging to corporate branding initiatives
● Leverage existing media relationships and cultivate new contacts within business and
industry media
● Build relationships with thought leaders to grow industry awareness
● Ability to meet tough deadlines in a high turn-over environment
● Strong time management skills to effectively juggle several projects around at once
● Ability to lead, manage, mentor & motivate his/her internal team
● Planning/Managing on ground events/press conference
● Strong ideation skills giving him/her the edge to devise communication strategies that work
best with the media
● Developing a PR communications plan including strategy, goals, budget and tactics
● Liaise on a daily basis with clients and the media, often via telephone and email
● Seek/look out for relevant media/opportunities for clients
● Prepare regular client reports and attend client meetings
● Crisis communication management
Requirements
● Bachelor's Degree in PR, Communications or Post Graduate in PR
● 10-12 years of relevant work experience in Lifestyle PR
● Excellent Communication written and oral, interpersonal skills and presentation skills
● Strong Networking with Media
● Excellent organizational and time management skills with the ability to multi-task
● Flexibility, determination, enthusiasm and the ability to cope well under pressure
● Creativity and imagination
● Team player with a positive and proactive attitude
● Proficiency in Microsoft Office (PowerPoint, Word, Excel)
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