Digital Content Production – Planning

Purpose of the role

To develop and implement marketing strategies to promote brand, products, and services across various markets

Accountabilities

• Development and implementation of marketing strategies and delivery that aligns with the banks business objectives and are informed by market research, customer needs and competitive landscape.
• Collaboration with product development, sales, and other departments to align marketing efforts with overall business objectives, to achieve specific, well defined outcomes, as needed.
• Development of compelling and targeted content for various marketing channels, including print, media and related collateral, if needed.
• Analysis of data to make informed decisions and optimize marketing strategies, use of data analytics tools to measure and report on the performance of marketing campaigns.
• Management of the marketing budget, allocating resources to maximise ROI.
• Defines marketing vision, sets goals, clarifies objectives and works across organisations to achieve specific, well defined outcomes.

Analyst Expectations

• To perform prescribed activities in a timely manner and to a high standard consistently driving continuous improvement.
• Requires in-depth technical knowledge and experience in their assigned area of expertise
• Thorough understanding of the underlying principles and concepts within the area of expertise
• They lead and supervise a team, guiding and supporting professional development, allocating work requirements and coordinating team resources.
• If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others.
• OR for an individual contributor, they develop technical expertise in work area, acting as an advisor where appropriate.
• Will have an impact on the work of related teams within the area.
• Partner with other functions and business areas.
• Takes responsibility for end results of a team's operational processing and activities.
• Escalate breaches of policies / procedure appropriately.
• Take responsibility for embedding new policies/ procedures adopted due to risk mitigation.
• Advise and influence decision making within own area of expertise.
• Take ownership for managing risk and strengthening controls in relation to the work you own or contribute to. Deliver your work and areas of responsibility in line with relevant rules, regulation and codes of conduct.
• Maintain and continually build an understanding of how own sub-function integrates with function, alongside knowledge of the organisations products, services and processes within the function.
• Demonstrate understanding of how areas coordinate and contribute to the achievement of the objectives of the organisation sub-function.
• Make evaluative judgements based on the analysis of factual information, paying attention to detail.
• Resolve problems by identifying and selecting solutions through the application of acquired technical experience and will be guided by precedents.
• Guide and persuade team members and communicate complex / sensitive information.
• Act as contact point for stakeholders outside of the immediate function, while building a network of contacts outside team and external to the organisation.

All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.

Join us as a "Digital Content Production – Planning" at Barclays, where you'll spearhead the evolution of our digital landscape, driving innovation and excellence. You'll harness cutting-edge technology to revolutionise our digital offerings, ensuring unapparelled customer experiences.

You may be assessed on the key critical skills relevant for success in role, such as experience with Content Operations Team responsible for managing the inception and triage of digital demand. This position requires excellent stakeholder management skills, strong decision-making capabilities, and the ability to prioritize effectively in a dynamic environment. The successful candidate will liaise with product owners and digital delivery managers to ensure requests are properly assessed, processed, and tracked through the digital demand lifecycle, as well as job-specific skillsets.

To be successful as a "Digital Content Production – Planning", you should have experience with:

Basic/ Essential Qualifications:

• Strong organizational skills with exceptional attention to detail.

• Proven experience in demand management and prioritization.

• Client and/or stakeholder facing experience with ability to set and manage expectations.

• Manage the triage and processing of incoming digital demand requests.

• Assess emergency demand for urgent review and appropriate action.

• Ensure all requests contain adequate information to progress, including workable briefs and clear descriptions.

• Run prioritization forums to triage requests based on size, complexity, and urgency.

• Challenge prioritization decisions where appropriate to ensure optimal resource allocation.

• Help to establish the Content Operations Team as a centre of excellence.

• Develop collaborative and supportive relationships within the team and across key stakeholders.

• Manage day-to-day contact with stakeholders and delivery teams

• Demonstrate and role model Barclays values and behaviors.

• Provide ongoing stakeholder support on the end-to-end demand process.

Desirable skillsets/ good to have:

• Hands-on experience with marketing technology such as Adobe Workfront or similar enterprise management systems.

• Experience of working with large corporate websites.

• Digital/Marketing qualifications beneficial.

This role will be based out of Noida or Gurgaon.