Content Designer

Purpose of the role

To develop and implement marketing strategies to promote brand, products, and services across various markets

Accountabilities

• Development and implementation of marketing strategies and delivery that aligns with the banks business objectives and are informed by market research, customer needs and competitive landscape.
• Collaboration with product development, sales, and other departments to align marketing efforts with overall business objectives, to achieve specific, well defined outcomes, as needed.
• Development of compelling and targeted content for various marketing channels, including print, media and related collateral, if needed.
• Analysis of data to make informed decisions and optimize marketing strategies, use of data analytics tools to measure and report on the performance of marketing campaigns.
• Management of the marketing budget, allocating resources to maximise ROI.
• Defines marketing vision, sets goals, clarifies objectives and works across organisations to achieve specific, well defined outcomes.

Assistant Vice President Expectations

• To advise and influence decision making, contribute to policy development and take responsibility for operational effectiveness. Collaborate closely with other functions/ business divisions.
• Lead a team performing complex tasks, using well developed professional knowledge and skills to deliver on work that impacts the whole business function. Set objectives and coach employees in pursuit of those objectives, appraisal of performance relative to objectives and determination of reward outcomes
• If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others.
• OR for an individual contributor, they will lead collaborative assignments and guide team members through structured assignments, identify the need for the inclusion of other areas of specialisation to complete assignments. They will identify new directions for assignments and/ or projects, identifying a combination of cross functional methodologies or practices to meet required outcomes.
• Consult on complex issues; providing advice to People Leaders to support the resolution of escalated issues.
• Identify ways to mitigate risk and developing new policies/procedures in support of the control and governance agenda.
• Take ownership for managing risk and strengthening controls in relation to the work done.
• Perform work that is closely related to that of other areas, which requires understanding of how areas coordinate and contribute to the achievement of the objectives of the organisation sub-function.
• Collaborate with other areas of work, for business aligned support areas to keep up to speed with business activity and the business strategy.
• Engage in complex analysis of data from multiple sources of information, internal and external sources such as procedures and practises (in other areas, teams, companies, solve problems creatively and effectively.
• Communicate complex information. 'Complex' information could include sensitive information or information that is difficult to communicate because of its content or its audience.
• Influence or convince stakeholders to achieve outcomes.

All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.

Join us as a "Content Designer" at Barclays, where you'll harness cutting-edge technology to spearhead the evolution of our customer experience.

Working in close partnership with other teams, you'll use your expert understanding of content design, UX writing and brand tone of voice to deliver a world-class experience for our customers.  You will work closely with Marketing and Design Leads to plan and prioritize workload, ensuring you and your direct reports are delivering to high standards, on time, to drive optimal commercial and customer outcomes.

You'll be a custodian of our brand, an innovator in developing high quality content at scale, and a knowledgeable collaborator who understands Consumer Duty, the ins and outs of financial products, ensuring accessibility and inclusivity are fundamental to our customer experience.

You may be assessed on the key critical skills relevant for success in this role, such as content design, content patterns, editing, and leading teams of writers.

To be successful as a "Content Designer", you should have experience with:

Basic/ Essential Qualifications:

• Significant experience of UX writing, copywriting, content design and editing – writing engaging, clear and accessible content to meet brand guidelines.

• Experience leading a team of other writers and content designers to develop methods of ensuring consistency, efficiency and quality control – from planning to execution and aftercare – all through close teamwork.

• Experience coaching and training colleagues – building a vision and ensuring the team understands it and is motivated to deliver it.

• Experience working in agile teams with designers, product owners (POs) and other colleagues, and engaging directly with legal and compliance teams.

• Experience working with specialist tools such as Figma and GenAI to deliver great content quickly and at scale.

• Experience developing design systems and content guidelines and overseeing the governance of content.

• Ability to negotiate, influence and compromise with stakeholders at all levels, taking a constructive approach to managing and resolving conflicts or differences.

• Confidence to work across complex business structures, ideally in financial services.

• Ability to champion brand tone of voice, and advocate for customer interests in workshops, meetings, presentations and reviews.

• Communicate complex information. 'Complex' information could include sensitive information or information that is difficult to communicate because of its content or its audience.

• Senior stakeholder management.

• Deep understanding of SEO, accessibility and inclusivity.

• Deep understanding of app development pipelines.

Desirable skillsets/ good to have:

• Developing brand guides for large brands.

• Delivering brand training.

• Developing complex content models and pattern libraries.

• Developing team KPIs/OKRs.

• Building SharePoint sites.

This role will be based out of Noida.