Content Designer

Purpose of the role

To develop and implement marketing strategies to promote brand, products, and services across various markets

Accountabilities

• Development and implementation of marketing strategies and delivery that aligns with the banks business objectives and are informed by market research, customer needs and competitive landscape.
• Collaboration with product development, sales, and other departments to align marketing efforts with overall business objectives, to achieve specific, well defined outcomes, as needed.
• Development of compelling and targeted content for various marketing channels, including print, media and related collateral, if needed.
• Analysis of data to make informed decisions and optimize marketing strategies, use of data analytics tools to measure and report on the performance of marketing campaigns.
• Management of the marketing budget, allocating resources to maximise ROI.
• Defines marketing vision, sets goals, clarifies objectives and works across organisations to achieve specific, well defined outcomes.

Analyst Expectations

• To perform prescribed activities in a timely manner and to a high standard consistently driving continuous improvement.
• Requires in-depth technical knowledge and experience in their assigned area of expertise
• Thorough understanding of the underlying principles and concepts within the area of expertise
• They lead and supervise a team, guiding and supporting professional development, allocating work requirements and coordinating team resources.
• If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others.
• OR for an individual contributor, they develop technical expertise in work area, acting as an advisor where appropriate.
• Will have an impact on the work of related teams within the area.
• Partner with other functions and business areas.
• Takes responsibility for end results of a team's operational processing and activities.
• Escalate breaches of policies / procedure appropriately.
• Take responsibility for embedding new policies/ procedures adopted due to risk mitigation.
• Advise and influence decision making within own area of expertise.
• Take ownership for managing risk and strengthening controls in relation to the work you own or contribute to. Deliver your work and areas of responsibility in line with relevant rules, regulation and codes of conduct.
• Maintain and continually build an understanding of how own sub-function integrates with function, alongside knowledge of the organisations products, services and processes within the function.
• Demonstrate understanding of how areas coordinate and contribute to the achievement of the objectives of the organisation sub-function.
• Make evaluative judgements based on the analysis of factual information, paying attention to detail.
• Resolve problems by identifying and selecting solutions through the application of acquired technical experience and will be guided by precedents.
• Guide and persuade team members and communicate complex / sensitive information.
• Act as contact point for stakeholders outside of the immediate function, while building a network of contacts outside team and external to the organisation.

All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.

Join us as a "Content Designer" at Barclays, where you'll harness cutting-edge technology to spearhead the evolution of our customer experience, driving innovation and excellence.

Working in close partnership with other teams, you'll use your expert understanding of content design, UX writing and brand tone of voice to deliver a world-class experience for our customers.  You'll work as part of a team, delivering to high standards, on time, to drive optimal commercial and customer outcomes.

You'll be a custodian of our brand, an innovator in developing high quality content at scale, and a knowledgeable collaborator who understands Consumer Duty, the ins and outs of financial products, ensuring accessibility and inclusivity are fundamental to our customer experience.

You may be assessed on the key critical skills relevant for success in this role, such as content design, content patterns and editing.

To be successful as a "Content Designer", you should have experience with:

Basic/ Essential Qualifications:

• Significant experience of UX writing, copywriting and content design – writing engaging, clear and accessible content to meet brand guidelines
• Experience working in agile teams with designers, product owners (POs) and other colleagues, and engaging directly with legal and compliance teams.
• Experience working with specialist tools such as Figma and GenAI to deliver great content quickly and at scale.
• Experience contributing to, and working with, design systems and content guidelines.
• Ability to negotiate, influence and compromise with stakeholders at all levels, taking a constructive approach to managing and resolving conflicts or differences.
• Confidence to work across complex business structures, ideally in financial services.
• Ability to champion brand tone of voice, and advocate for customer interests in workshops, meetings, presentations and reviews.
• Communicate complex information. 'Complex' information could include sensitive information or information that is difficult to communicate because of its content or its audience.
• Deep understanding of SEO, accessibility and inclusivity.
• Understanding of app development pipelines.

Desirable skillsets/ good to have:

• Planning and managing the content aspect of project delivery for multiple projects, taking responsibility for workflow efficiency and timeliness.
• Leading workshops, research initiatives, training sessions and discussions that impact the customer experience.
• Editing content written by other writers and contributing to content crits – openly sharing and receiving feedback to improve the overall product.
• Experience building SharePoint sites.

This role will be based out of Noida.