Creative Head

6 days ago

Versova Mumbai Maharashtra, India Adiz marketing solutions Full time ₹ 10,20,000 - ₹ 12,00,000 per year

Job Title: Creative Head / Director – Agrochemical Industry

Role Overview:

We are looking for a highly creative and strategic Creative Head/Director with proven experience in the agrochemical industry. The role requires leading the creative function, conceptualizing and delivering impactful campaigns for agrochemical products, and ensuring the brand communication resonates with farmers, channel partners, and stakeholders. The ideal candidate must have an eye for detail, a strong sense of design aesthetics, and the ability to translate complex product benefits into simple, memorable ideas.

Key Responsibilities:

Lead the creative vision and direction for all agrochemical product campaigns.

Develop punch lines, taglines, and brand stories that connect with farmers and markets.

Conceptualize and execute 360° campaigns (ATL, BTL, digital, social media, on-ground activations).

Build impactful presentations and pitches for product launches, dealer meets, and farmer engagement.

Drive ideation and visualization across product categories ensuring differentiation.

Ensure strong visual identity through knowledge of colors, fonts, typography, and layouts.

Stay updated with current trends, moment marketing, and digital innovations to keep brand communication fresh and engaging.

Collaborate with marketing, product, and sales teams to align creative output with business objectives.

Oversee external agencies, designers, and creative vendors, ensuring brand consistency.

Mentor and guide the creative team, fostering a culture of innovation and excellence.

Key Skills & Competencies:

Proven experience in creative leadership within the agrochemical industry.

Strong portfolio of agrochemical campaigns and product communication.

Expertise in creative storytelling, visualization, and design thinking.

Knowledge of color theory, typography, fonts, and layouts for impactful creatives.

Strong command over punchlines, slogans, and farmer-centric messaging.

Ability to leverage moment marketing and trending formats for brand visibility.

Excellent skills in presentation design and pitching concepts.

High level of creative thinking and problem-solving ability.

Ability to manage multiple projects with tight timelines.

Qualifications & Experience:

Bachelor's/Master's degree in Advertising, Mass Communication, Design, or Marketing (preferred).

10–15 years of experience in creative direction, with at least 5 years in agrochemical industry campaigns.

Strong understanding of farmer psyche, rural communication, and agri-marketing nuances.

Experience in handling both offline and digital campaigns.

Why Join Us?

Opportunity to lead the creative vision for a reputed agrochemical brand.

Work on high-impact campaigns that directly contribute to farmers' success and brand growth.

Be part of an innovative, fast-growing, and purpose-driven industry.

Job Type: Contractual / Temporary

Contract length: 2 months

Pay: ₹85, ₹100,000.00 per month

Work Location: In person

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