Creative/ Scripting Executive

2 weeks ago


Mumbai, Maharashtra, India Marico Full time ₹ 6,00,000 - ₹ 12,00,000 per year

Role & responsibilities

  • Convert brand briefs and creative ideas into influencer-ready scripts When needed, co-develop scripts with in-fluencers to ensure authenticity and relatability
  • Lead the creation of disruptive, platform-native content ideas and formats
  • Write compelling hooks, narratives, and scripts optimized for short-form platforms
  • Build repeatable storytelling frameworks that can scale across influencer ecosystems
  • Identify and translate social trends, memes, and cultural moments into brand-relevant content
  • Experiment with new formats (UGC, POV, interactive, challenge-led) for higher resonance
  • Partner with brand teams, agencies, and influencers in idea jams and workshops
  • Provide creative leadership in script reviews while ensuring influencer authenticity
  • Maintain brand voice and tonality across all influencer and digital content
  • Ensure creative ideas comply with regulatory norms and brand guardrails
  • Maintain rapid churn of script drafts, revisions, and approvals
  • Provide creative guidance during content shoots with influencers
  • Partner with agencies to ensure content execution stays true to creative intent
  • Ensure content is brand-safe, compliant, and aligned with category guidelines
  • Maintain quality consistency across multiple influencers and content formats
  • Act as a creative bridge between influencers, agencies, and brand teams

Preferred candidate profile

  • Graduate in Mass Communication, Advertising, or related fields
  • 2-6 years of experience in creative writing, content ideation, or digital-first campaigns in agencies, content studios, or brand teams
  • Strong portfolio of innovative content ideas across social/influencer platforms


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