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Digital Marketing Executive with AI

2 weeks ago

Chennai, Tamil Nadu, India PEF Academy Full time ₹ 42,50,000 - ₹ 65,00,000 per year

Company Description

PEF Academy is an innovative online learning platform dedicated to helping individuals develop future-ready skills. It offers expert-led, industry-focused courses in high-demand fields such as AI automations and AI-powered digital marketing. The academy focuses on providing practical, real-world applications of concepts through mentorship and community engagement. Its mission is to deliver accessible education that empowers students, professionals, and career changers to succeed in fast-evolving industries. PEF Academy aims to bridge the skills gap by equipping learners with actionable, job-relevant expertise.

Role Description

This is a full-time, on-site role based in Chennai for a Digital Marketing Executive. The Digital Marketing Executive will manage and execute digital marketing campaigns, create strategies to enhance brand visibility, maintain a dynamic social media presence, monitor analytics to assess campaign performance, and develop targeted content for online platforms. Responsibilities also include coordinating with internal teams to ensure cohesive communication and aligning marketing efforts with business goals.

Qualifications

  • Experience in Marketing and Communication to effectively develop and implement marketing strategies targeting diverse audiences.
  • Social Media Marketing expertise, including the ability to manage and grow platforms, as well as execute campaigns to drive engagement.
  • Proficiency in Web Content Writing to create compelling, well-structured, and optimized digital content for various audiences.
  • Knowledge of Web Analytics tools to measure campaign performance, analyze user behavior, and optimize marketing strategies.
  • Strong organizational and project management skills, with an emphasis on meeting deadlines and achieving key performance indicators (KPIs).
  • Exceptional verbal and written communication skills, with attention to detail and creativity.
  • Bachelor's degree in Marketing, Communications, Business, or a related field is preferred.
  • Familiarity with AI-driven digital marketing tools is considered an advantage.

Practical knowledge:

AI video editor

Content Creator

Meta Ads Specialist

Branding Specialist