Marketing Manager

3 days ago

Gandhinagar, Gujarat, India Gopi Group Full time

Job Title: Marketing Manager Company: Gopi Notebook & Gopi Buildspace )Position Overview

The Marketing Manager will be responsible for planning, executing, and monitoring all marketing activities for Gopi Notebook (manufacturing & stationery segment) and Gopi Buildspace (real estate & construction segment). The role requires strong coordination with sales, leadership, and external agencies to build brand visibility, generate leads, and support business growth.

Key Responsibilities

  1. Marketing Strategy & Planning

  2. Develop and implement annual and quarterly marketing plans for both business verticals.

  3. Identify target markets, customer segments, and positioning strategies.

  4. Align marketing activities with sales targets and business objectives.

  5. Brand Management & Promotion

  6. Strengthen brand presence of Gopi Notebook and Gopi Buildspace across online and offline platforms.

  7. Ensure consistent brand messaging, design, and communication.

  8. Coordinate branding materials such as brochures, catalogues, banners, hoardings, and signage.

  9. Digital Marketing & Online Presence

  10. Manage website content, updates, and coordination with digital agencies.

  11. Oversee digital campaigns including SEO, social media, Google Ads, and online listings.

  12. Monitor website traffic, lead generation, and campaign performance.

  13. Lead Generation & Sales Support

  14. Plan and execute lead generation campaigns for real estate projects and notebook products.

  15. Support sales teams with marketing tools, presentations, and promotional content.

  16. Track lead quality and coordinate with sales for conversion improvement.

  17. Market Research & Competitor Analysis

  18. Conduct market research to understand customer needs, trends, and competition.

  19. Analyze competitor activities and recommend improvement strategies.

  20. Identify new marketing opportunities and channels.

  21. Events, Exhibitions & Promotions

  22. Plan and manage exhibitions, trade fairs, site events, and product launches.

  23. Coordinate with vendors, designers, printers, and event agencies.

  24. Ensure timely execution within approved budgets.

  25. Budget & Vendor Management

  26. Prepare and manage the marketing budget.

  27. Coordinate with external vendors, agencies, and printers.

  28. Monitor expenses and ensure cost-effective marketing activities.

  29. Reporting & Coordination

  30. Prepare regular marketing performance reports and MIS.

  31. Present marketing updates and insights to management.
  32. Coordinate closely with internal teams such as sales, accounts, and operations.

Key Skills & Competencies

  • Strong understanding of marketing principles and branding
  • Knowledge of digital marketing tools and platforms
  • Good communication and coordination skills
  • Analytical and reporting skills
  • Ability to manage multiple projects and deadlines
  • Vendor and agency coordination experience

Educational Qualification

  • Bachelor's degree in Marketing, Business Administration, or related field
  • MBA in Marketing (preferred)

Experience Requirements

  • 5–10 years of experience in marketing
  • Experience in manufacturing / FMCG / stationery / real estate / construction preferred
  • Exposure to both B2B and B2C marketing will be an advantage

Job Type: Full-time

Pay: ₹30, ₹50,000.00 per month

Work Location: In person

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