Sr. Performance Marketing Manager

2 days ago

Gandhinagar, Gujarat, India Giffy Sign LLP Full time

Location:
Sector 25 GIDC, Gandhinagar, Gujarat

Type:
Full-Time | On-Site

Experience:
4+ Years (Strictly in E-commerce & Paid Media)

About the Role:
We are a fast-growing Export E-commerce company based in Gandhinagar. We are looking for a
Senior Performance Marketer
who doesn't just run ads but builds
profitable sales funnels
.

You will be the lead strategist for our international markets (USA, UK, Europe, etc.), managing substantial budgets across Google, Meta, and other relevant platforms. If you have mastered the art of scaling ROAS (Return on Ad Spend) for physical products in global markets, this role is for you.

Key Responsibilities (Strategic & Operational):

1. Multi-Channel Campaign Management (Global Focus)

  • Google Ads:
    End-to-end management of Search, Shopping, Display, and Performance Max (PMax) campaigns targeting international time zones and demographics.
  • Meta Ads (FB/Insta):
    Design and execute high-conversion funnels using custom audiences, lookalikes, and dynamic product ads (DPA).
  • New Channels:
    Test and scale opportunities on Pinterest Ads, Bing Ads, or TikTok Ads suitable for export markets.

2. Technical E-commerce & Feed Management

  • Merchant Centre Mastery:
     Handle complex product feed optimisations, diagnose and fix item disapprovals/suspensions, and ensure healthy data flow between the website and ad platforms.
  • Tracking & Attribution:
    Expert-level implementation of
    GA4
    , Google Tag Manager (GTM), and Conversion API (CAPI) to ensure accurate data tracking despite iOS/cookie restrictions.

3. Data Analysis & ROAS Optimisation

  • Budget Scaling:
    efficiently scale daily ad spend while maintaining or improving Target ROAS.
  • A/B Testing:
    Continuously test ad creatives (video vs. static), ad copy, landing pages, and offers to lower CPA (Cost Per Acquisition).
  • Reporting:
    Create automated dashboards (Looker Studio) to report on key metrics: ROAS, POAS (Profit on Ad Spend), CAC, and LTV.

4. Market Strategy

  • Analyse competitor ads in the US/European markets to stay ahead of trends.
  • Adapt strategies for different seasons (Black Friday, Cyber Monday, Christmas) and regional holidays.

Mandatory Requirements:

  • Experience:
    Minimum
    4 Years
    of hands-on experience in Paid Media for E-commerce (DTC brands preferred).
  • Export Expertise:
    Proven track record of marketing to
    international audiences
    (understanding US/UK consumer psychology is a must).
  • Platform Proficiency:
    Certified Expert in Google Ads & Meta Ads Manager.
  • Tech Stack:
    Deep knowledge of
    Shopify/WooCommerce
    backends, Google Analytics 4, and Feed Management tools.
  • Language:
    Excellent command of English (Written) for ad copy and landing page optimisation.

  • Sr. Manager

    2 weeks ago

    Gandhinagar, Gujarat, India Group Bayport Full time ₹ 20,00,000 - ₹ 25,00,000 per year

    Job Title: Sr. Manager - Finance & Accounts (Plant Finance Controller)GroupBayport is a rapidly growing global e-Commerce B2B2C, B2B and B2C organization that has re-defined the business of delivering high-quality custom products through a unique blend of cutting-edge digital technologies, robust manufacturing capabilities and global supply chain. An...

  • Sr. Performance Marketing Manager

    3 days ago

    Gandhinagar, Gujarat, India, Gujarat Giffy Sign LLP Full time

    Location: Sector 25 GIDC, Gandhinagar, Gujarat Type: Full-Time | On-Site Experience: 4+ Years (Strictly in E-commerce & Paid Media)About the Role: We are a fast-growing Export E-commerce company based in Gandhinagar. We are looking for a Senior Performance Marketer who doesn't just run ads but builds profitable sales funnels.You will be the lead strategist...

  • Sr. Manager

    5 hours ago

    Gandhinagar, Gujarat, India Caterpillar Signs Full time

    Job Description Sr. Manager, Business Analyst (Manufacturing & Supply Chain Support)Location: Gandhinagar, GujaratRole OverviewWe are seeking a highly skilled and detail-oriented Senior Manager – Business Analyst to partner with our Manufacturing and Supply Chain functions. This role will be pivotal in driving business insights, streamlining operations,...

  • Sr. Engineer- QA

    5 hours ago

    Gandhinagar, Gujarat, India Circuit System Full time

    Job Description Sr. QA - EngineerCompany Details: - Circuit Systems (India) Limited / PCB PowerWith over 20+ years of excellence and innovative breakthroughs, PCB Power Market ) has come a long way to become one of India's leading PCB designers, manufacturers and assemblers today. Our focus on high-quality and economically viable systems combined with...

  • AGM/ Sr. Manager

    5 hours ago

    Gandhinagar, Gujarat, India Group Bayport Full time

    About CompanyGroup Bayport, a US Headquartered Organization is a rapidly growing global e-Commerce, B2B2C, B2B and B2C organization and an industry leader in print technology, operates in the United States, Canada, Australia, New Zealand, UK, and India through its family of brands – Banner Buzz, Covers & All, Vivyx Printing, Circle One, Giant Media, and...

  • Marketing Manager

    6 days ago

    Gandhinagar, Gujarat, India Jb Enterprises Full time US$ 6,00,000 - US$ 12,00,000 per year

    Responsibilities:* Develop marketing strategies & plans.* Manage brand identity & communication.* Lead product launches & promotions.* Collaborate with sales team on campaigns.* Measure ROI & optimize performance.Health insuranceProvident fundAnnual bonus

  • Sr. Moodle Developer

    4 days ago

    Gandhinagar, Gujarat, India Etech Global Services Full time ₹ 4,00,000 - ₹ 12,00,000 per year

    Job Title:Sr. Moodle DeveloperLocation:Gandhinagar, GujaratJob Mode:On-site (Work From Office)Shift Timing:5:30 PM to 2:30 AM ISTExperience:3+ YearsBenefits:Food allowance, Night shift allowance (as per the process), Cab/ Petrol allowance, Health insurance, and many more...What you will be doing:Develop, customize, and maintain Moodle plugins and themes as...

  • Manager - Marketing & Events

    2 days ago

    Gandhinagar, Gujarat, India Gujarat International Finance Tec City (GIFT) Full time

    Role Objective: The role is responsible for leading marketing initiatives, brand promotion, and event management activities that enhance GIFT Citys visibility, stakeholder engagement, and positioning as a global financial and business destination.The position oversees planning, execution, and strategic marketing interventions across campaigns, events,...

  • Manager - Residential Marketing (solar)

    2 weeks ago

    Gandhinagar, Gujarat, India Trom Industries Limited Full time ₹ 4,80,000 - ₹ 72,00,000 per year

    JOB DESCRIPTION – RESIDENTIAL MARKETING MANAGERCompany Name : Trom industries LtdDepartment: Marketing & SalesLocation: Sargasan, Gandhinagar, Gujarat-382421OVERVIEW:We are looking for a highly skilled and result-oriented Residential Solar Marketing Manager to drive the growth of our residential solar segment. The candidate will lead end-to-end marketing...

  • Sr. Manager

    2 weeks ago

    Gandhinagar, Gujarat, India WAACAB Full time ₹ 3,00,000 - ₹ 7,00,000 per year

    Develop and implement HR strategies, policies, and procedures aligned with company objectives. 2. Oversee end-to-end recruitment, onboarding, and retention of employees. 3. Manage performance appraisal systems, goal settings (KRA/KPI), and employee development plans. 4. Identify training needs and coordinate employee training & development programs. 5....