Manager - Residential Marketing (solar)

JOB DESCRIPTION – RESIDENTIAL MARKETING MANAGER

Company Name : Trom industries Ltd

Department: Marketing & Sales

Location: Sargasan, Gandhinagar, Gujarat-382421

OVERVIEW:

We are looking for a highly skilled and result-oriented Residential Solar Marketing Manager to drive the growth of our residential solar segment. The candidate will lead end-to-end marketing initiatives, focusing on market expansion, digital lead generation, and customer acquisition. The role demands a deep understanding of solar solutions, strong analytical capabilities, and the ability to design innovative campaigns that enhance brand presence, accelerate sales, and strengthen our market position.

KEY RESPONSIBILITIES:

1. MARKETING STRATEGY & PLANNING

 Develop and execute marketing strategies to promote residential solar solutions.

 Conduct market research to identify customer needs, competitor activities, and industry trends.

 Define customer segments and create targeted marketing campaigns

1. LEAD GENERATION & DEMAND CREATION

 Create and manage digital lead-generation campaigns (Facebook, Google Ads, LinkedIn, etc.).

 Identify new marketing channels, partnerships, and promotional opportunities.

 Track, analyze, and optimize lead conversion metrics.

1. BRANDING & COMMUNICATION

 Strengthen brand presence across digital, offline, and social media platforms.

 Create high-quality marketing content: brochures, videos, presentations, customer case studies, etc.

 Ensure consistent messaging aligned with company goals

1. CUSTOMER ENGAGEMENT & EVENTS

 Plan residential marketing events, workshops, and local campaigns.

 Collaborate with RWAs, societies, architects, builders, and influencers.

 Improve customer engagement through effective follow-up and communication.

1. SALES SUPPORT

 Provide marketing support to sales teams with tools, presentations, and lead data.

 Work with sales managers to integrate market feedback into campaigns.

 Ensure smooth handover of marketing-qualified leads

1. BUSINESS DEVELOPMENT & REPORTING

 Prepare detailed reports and presentations outlining business development activities and new initiatives.

 Plan and develop winning strategies to increase sales, expand territories, and strengthen market positioning.

 Produce monthly and yearly financial and performance reports for senior management.

 Research prospective clients to develop and execute effective cold-calling lists.  Prepare quotes, proposals, and pricing strategies designed to meet customer needs and deliver maximum value.

 Align pricing strategies with budget guidelines and competitive market insights.

1. PERFORMANCE ANALYSIS & REPORTING

 Track key marketing KPIs including cost per lead, conversions, ROI, and channel performance.

 Present monthly and quarterly marketing performance updates.

 Use data-driven insights to recommend improvements for business growth.

8.QUALIFICATIONS & SKILLS:

 Bachelor's degree in Marketing, Business Administration, or related field (MBA preferred).  5–8 years of marketing experience; solar/renewable energy exposure is a strong advantage.

 Strong knowledge of digital marketing tools, analytics, and CRM platforms.

 Excellent communication, analytical, and project management skills.

 Ability to work in a fast-paced environment and meet deadlines.

 Understanding of residential solar policies, subsidies, and customer behavior.

KEY COMPETENCIES:

 Strategic thinking & creativity

 Leadership & team collaboration

 Customer-focused approach

 Strong analytical abilities

 Problem-solving & decision-making

Job Types: Full-time, Permanent

Pay: ₹40, ₹60,000.00 per month

Work Location: In person