Digital Marketing Executive
2 weeks ago
We are looking for a creative and data-driven Digital Marketing Executive to manage our Google Ads, Instagram campaigns, and overall digital promotions.
- Key Responsibilities: Google Promotions
- Plan, set up, and optimize Google Ads campaigns (Search, Display, YouTube).
- Conduct keyword research, competitor analysis, and ad copy testing.
- Monitor performance and ensure ROI-driven ad spend.
- Instagram Promotions
- Run Instagram ads (story, reels, carousel, and influencer collaborations).
- Create engaging content in coordination with the design team.
- Track insights (reach, engagement, conversions) and optimize campaigns.
- Digital Promotion & Strategy
- Develop and execute monthly digital marketing strategies.
- Manage paid and organic campaigns across platforms (Google, Instagram, Facebook).
- Track analytics and prepare weekly/monthly performance reports.
- Stay updated with trends, algorithms, and competitor activities.
- Requirements: Bachelor's degree/diploma in Marketing, Communications, or related field.
- 0–3 years of experience in Google Ads & Social Media Promotions.
- Proficiency in Google Ads Manager, Meta Ads Manager, and Analytics tools.
- Knowledge of SEO, SEM, and content marketing strategies.
- Strong copywriting and creative thinking skills.
- Ability to work independently and meet campaign deadlines.
- Preferred Skills: Google Ads/Analytics certification (preferred).
- Experience with remarketing and audience segmentation.
- Understanding of cultural/creative industries (a plus).
- What We Offer: Opportunity to shape digital growth for Apna.
- Creative freedom to experiment with campaigns.
- A collaborative and growth-oriented environment.
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