Content Specialist

1 week ago

Mumbai, Maharashtra, India Inventiway Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Role Overview

We are looking for a content professional who understands students, Gen Z, and businesses. This role will own ZigMes digital voicemanaging content direction, campaigns, and community engagement across platforms, while coordinating with internal teams to bring ideas to life. The ideal candidate should be creative, culturally aware, and able to connect with young audiences while maintaining professionalism for business stakeholders.

Key Responsibilities

  • Content Strategy & Calendar: Define and manage overall content direction with a monthly calendar for all ZigMe products and initiatives.
  • Social Media Management: Handle and grow ZigMe social media pages/handles (Instagram, LinkedIn, YouTube, etc.), ensuring engaging and consistent content.
  • Creative Development: Be hands-on in developing content across text, graphics, video, and email formats using tools like Canva, CapCut, or other new-age platforms.
  • Internal Coordination: Collaborate with operations, tech, and video teams for smooth campaign execution and timely content delivery.
  • Campaigns & Ads: Create campaign-related content, oversee ad copy, and work on digital ad campaigns (Instagram, LinkedIn, Google).

  • Trendspotting & Culture:

  • Stay on top of global pop culture and digital trends,

  • Adapt and contextualize them for Indian student communities and corporate audiences.

  • Online Reputation Management (ORM): Manage interactions and community on Instagram and LinkedIn; ensure quick and professional responses.

  • PR & Outreach: Support PR activities where needed (press releases, media outreach, partnerships).
  • Analytics & Reporting: Track and analyze performance of posts and campaigns to optimize impact.

Qualifications & Skills

  • Experience in content creation, social media management, or digital marketing (agency/startup/campus exposure is a plus).
  • Strong understanding of Gen Z trends, Indian pop culture, and global digital movements.
  • Excellent English communication skills with the ability to engage both students and corporate stakeholders.
  • Hands-on ability to create content independently (text, graphics, emailers, short videos).
  • Familiarity with social media analytics, ORM practices, and ad management tools.
  • Strong coordination and organizational skills to manage multi-team workflows.

What We Offer

  • A chance to shape the digital presence of a growing HR-tech platform.
  • Opportunities to experiment with new content tools, formats, and campaigns.
  • Exposure to both student and corporate ecosystems.
  • A dynamic, fast-paced environment where creativity, ownership, and quick thinking matter.
  • Growth pathways depending on role level (Manager / AM / Executive).

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