Music Marketing Executive

5 days ago

Mumbai, Maharashtra, India Hoopr Full time

What You Will Do

  • Build the label's marketing ecosystem from scratch — YouTube, Instagram, Snapchat, and more — shaping the brand's voice and visual identity.
  • Create and manage content calendars for releases, campaigns, and artist storytelling.
  • Ideate, shoot, and produce artist-led content (reels, shorts, BTS, performance clips, narratives).
  • Drive organic and paid growth strategies to expand reach and deepen engagement.
  • Work with artists on collaborations, content swaps, and cross-pollination opportunities.
  • Lead digital PR, influencer marketing, and creator partnerships to boost visibility.
  • Build and manage fan communities across Discord, WhatsApp, Reddit, and emerging platforms.
  • Bring cultural insights, trends, and youth-driven ideas into campaigns.
  • Track performance metrics and optimise content continuously.
  • Collaborate with A&R, Creative, and Distribution teams on cohesive release plans.

What We're Looking For

  • 2-4 years experience in music marketing, digital strategy, or artist/content roles.
  • Strong understanding of social platforms, creator culture, and new-gen audience behaviour.
  • Ability to ideate, shoot, edit, and execute content independently.
  • Someone who enjoys working closely with artists and shaping their stories.
  • Strategic thinker comfortable working with both big and lean budgets.
  • Excellent communication and multi-stakeholder management skills.
  • Bachelor's + Master's degree in Marketing (or equivalent).
  • Bonus: Experience with short-form tools, basic editing, analytics, or community building.

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