Marketing Communications

2 weeks ago

Bengaluru, Karnataka, India Varsal Terra Technology Pvt. Ltd. Full time ₹ 6,00,000 - ₹ 9,00,000 per year

Job Description - Marketing Communications (Marcom) Specialist
Type:
Full-Time | 6 days/week

Reports to:
MD & CEO

Role Overview

We are seeking a dynamic
Marketing Communications Specialist
to lead brand outreach, patient education, and corporate engagement for our specialised
non-surgical spine and posture care clinic
. The role involves building brand visibility, driving digital & offline campaigns, and organising corporate seminars, wellness workshops, and posture screenings across Bangalore. The ideal candidate will be proactive, creative, and confident in representing the brand at corporate and community forums.

Key Responsibilities

Marketing & Communication

  • Develop and execute integrated marketing campaigns aligned with business goals.
  • Create engaging content for social media, website, email, and print collaterals.
  • Manage creative resources and oversee digital campaigns end-to-end.
  • Design clear, persuasive messaging to highlight the benefits of chiropractic and spine care.

Events & Corporate Outreach

  • Plan and execute corporate seminars, posture screenings, and wellness workshops.
  • Drive corporate tie-ups, CSR initiatives, and cross-referrals with healthcare & wellness providers.
  • Lead the planning and execution of the Mr. & Ms. India Posture Pageant.
  • Travel within Bangalore regularly to establish and maintain corporate relationships.

Patient Education

  • Create educational articles, newsletters, videos, and webinars on spine health, posture, and lifestyle care.
  • Ensure timely dissemination across digital platforms and in-clinic channels.

Relationship Building & PR

  • Build strong networks with corporates, influencers, wellness experts, and community leaders.
  • Represent the clinic at external forums, corporate events, and media opportunities.

Performance Tracking

  • Monitor campaign & event performance against defined KPIs.
  • Provide regular reports and actionable insights for continuous improvement.

Qualifications

  • Bachelor's degree in Marketing, Communications, PR, or a related field.
  • 3–6 years of experience in marketing communications, event management, or healthcare marketing.
  • Proven expertise in digital marketing, content creation, and social media management.
  • Strong presentation, public speaking, and interpersonal skills.
  • Prior exposure to the healthcare/wellness industry preferred.
  • Highly organised with the ability to manage multiple projects independently.
  • Willingness to travel across Bangalore (mandatory).
  • Candidates with their two-wheeler preferred (fuel allowance provided).

Compensation & Benefits

  • Salary: ₹ 6 – 9 LPA (depending on current CTC & experience).
  • Performance Incentives based on campaign & outreach success.
  • PF & conveyance allowance for official meetings.
  • Dynamic, growth-focused work environment with direct exposure to leadership.

Skills: communications,posture,marketing activation,communication,communication consulting,healthcare,outreach,campaigns

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