Influencer Marketing

22 hours ago


Mumbai, Maharashtra, India Pilgrim Full time

Roles & Responsibilities – Executive, Influencer Marketing

  • Identify, onboard, and manage influencers across platforms such as
    Instagram, YouTube, and emerging creator platforms
    , aligned with brand objectives
  • Build and maintain strong relationships with
    nano, micro, and macro influencers
    to drive awareness, engagement, and conversions
  • Plan and execute
    influencer campaigns
    for product launches, seasonal pushes, and ongoing brand initiatives
  • Coordinate with influencers on
    content briefs, timelines, deliverables, and approvals
    to ensure brand and compliance alignment
  • Track influencer performance using key metrics such as
    reach, engagement, CTR, conversions, and ROI
  • Work closely with
    brand, content, performance marketing, and design teams
    to ensure integrated campaign execution
  • Negotiate commercials, manage
    contracts, payouts, and invoices
    in coordination with finance and legal teams
  • Stay updated on
    creator trends, platform updates, and competitor influencer strategies
  • Manage influencer databases, campaign trackers, and reporting dashboards
  • Ensure all influencer content adheres to
    brand guidelines, disclosure norms, and platform policies


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