Paid Ads Executive

5 days ago

Mumbai, Maharashtra, India NPR Design Full time ₹ 4,00,00,000 - ₹ 6,00,00,000 per year

CTC:
Upto 4.5 lacs annually, onwards.

We're Hiring: Performance Marketing & Lead Automation Expert

Location: Mumbai | Agency: NPR Design

Industry Focus: B2B Tech
• SaaS
• Fintech
• Jewellery
• Corporate Education
• Healthcare
• Event Management

NPR Design is a results-driven performance marketing and content agency with 15+ years of experience. We are now looking for a highly analytical, platform-savvy Performance Marketing Expert to join our fast-paced team.

This role is ideal for someone with deep expertise in Google Ads, Meta Ads, LinkedIn Ads, and automation tools like Zapier, and who is passionate about scaling qualified leads and improving ROI across multiple client industries.

What You'll Be Responsible For

  • Strategy & PlanningBuild full-funnel, cross-channel performance marketing strategies to meet client goals in lead generation, brand visibility, and conversion.
  • Own planning and performance across Google Search, Display, YouTube, Meta Ads (Facebook + Instagram), and LinkedIn Lead Gen campaigns.

  • Customize targeting based on ICPs (Ideal Customer Profiles) using platform-native tools (LinkedIn Matched Audiences, Meta Lookalike Audiences, etc.).

  • Campaign Execution & OptimizationLaunch and manage campaigns end-to-end: ad creation, A/B testing, audience segmentation, funnel building, and remarketing strategies.

  • Execute high-intent LinkedIn Ads for B2B lead gen and high-CTR Google PPC/Search Ads with focused keyword strategies.
  • Drive customer acquisition and engagement with Meta Ads' advanced targeting layers (demographics, behaviors, and custom audiences).

  • Leverage Zapier integrations for lead sync, CRM workflows, and automated follow-ups.

  • Analytics, Reporting & AutomationMonitor KPIs: CPL, CPA, ROAS, CTR, Quality Score, and engagement metrics to optimize campaign performance.

  • Build and share weekly/monthly reports with actionable insights using Google Analytics 4, LinkedIn Campaign Manager, Meta Business Suite, and Looker Studio.
  • Automate lead qualification and nurturing sequences using Mailchimp, MailerLite, and CRM tools.

  • Implement robust tracking infrastructure (UTMs, pixels, and event-based tracking.

  • Martech Stack & Landing PagesDevelop and manage conversion-ready landing pages via WordPress, ensuring fast load time, mobile responsiveness, and SEO hygiene.

  • Set up conversion APIs, custom events, and tag management using Google Tag Manager and Zapier workflows for seamless lead flow.

What We're Looking ForSkill-Sets required

Ad Platforms: Google Ads, Meta Ads, LinkedIn Ads

Lead Automation: Zapier, Mailchimp, MailerLite

Analytics & Reporting: GA4, GTM, Looker Studio

Campaign Management: Retargeting, PPC, Funnel Building

WordPress & Landing Pages: Theme-based customization, Page Builders

Email Marketing & Nurturing: Automated Workflows, Lead Scoring

Soft Skills: Strategy Thinking, Collaboration, Ownership

  • Bonus PointsExperience running high-budget campaigns across global markets.
  • Prior work with CRM integrations like HubSpot, Zoho, or Pipedrive.
  • Familiarity with e-commerce marketing or product-led SaaS funnels.
  • Strong portfolio of campaign wins with measurable ROI.

Let's Grow TogetherIf you're obsessed with optimizing every click, automating every lead funnel, and scaling impact—this is your team.

Send your CV + campaign portfolio to:

CTC: Upto 4.5 lacs annually, onwards.

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