Graphic Designer

Job Title: Graphic Designer

Location: Gurugram, India

Employment Type: Full-Time

Department: Architecture & Design

About Us

The Knowledge Center, Gurgaon is a state-of-the-art material experience and innovation hub designed to empower professionals in the architecture, design, and construction industry. We provide a dynamic platform that seamlessly integrates physical libraries with intelligent digital systems, enabling architects, designers, and builders to discover, evaluate, and source building materials with ease.

Role Overview

The Graphic Designer will be responsible for creating compelling visual designs for marketing, branding, and digital campaigns. The role involves collaborating with product, UI/UX, and marketing teams, developing content and graphics for digital and print channels, managing social media campaigns, and optimizing content for SEO and paid advertising to enhance brand visibility and engagement.

Key Responsibilities

• Marketing & Branding Design
• Develop marketing and branding designs across digital and print platforms.
• Create flyers, posters, social media posts, banners, and other promotional materials.
• Collaborate with product and UI/UX teams to ensure visual consistency.
• Digital Marketing & Strategic Planning
• Develop and implement comprehensive digital marketing strategies to enhance brand awareness and lead generation.
• Execute campaigns across multiple channels, aligning with overall business goals.
• Monitor, analyze, and report on campaign performance to optimize ROI.
• Coordinate with the digital marketing team and prepare MIS reports to track KPIs.
• Content & SEO
• Develop engaging content including blogs, articles, and whitepapers aligned with brand messaging.
• Optimize website content, meta tags, and images for SEO performance.
• Create a content calendar to ensure consistent publishing and performance tracking.
• Collaborate with the design team to create visually appealing social media posts and ad campaigns.
• Paid Advertising & Social Media
• Plan, create, and manage Google Ads campaigns, including search and display ads targeting specific audiences.
• Allocate and manage advertising budgets to maximize ROI.
• Write ad copy and design visuals for both paid ads and organic social media content.
• Monitor campaign performance and adjust strategies based on analytics.
• Maintain MIS reports for tracking KPIs related to paid advertising and social media campaigns.

Requirements

• Education: Diploma / Graduate in Graphic Design.
• Experience: 5+ years in graphic design, digital marketing, or related roles. Proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro) and other design tools. Strong understanding of digital marketing, social media platforms, and SEO best practices. Excellent communication, project management, and team coordination skills.

Skills & Competencies

• Creativity and attention to detail in design execution.
• Ability to conceptualize and implement user-centric and visually appealing designs.
• Strong multitasking and time management capabilities.
• Data-driven approach to optimizing campaigns and content.
• Professionalism in collaborating with cross-functional teams and managing deadlines.

Job Type: Full-time

Pay: ₹25, ₹35,000.00 per month

Ability to commute/relocate:

• Gurgaon, Haryana: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• Can you tell us about your design process?
• How do you use Adobe Illustrator to create vector graphics?
• Can you explain the differences between Adobe InDesign and Adobe Photoshop, and when you would use each program?
• Have you ever used Adobe After Effects or Adobe Premiere Pro?
• Can you tell us about your experience with Adobe Premiere Pro?
• Can you explain the importance of typography in graphic design?
• Can you tell us about your experience with video editing and motion graphics?

Education:

• Bachelor's (Preferred)

Work Location: In person