Programmatic Media Planner

Position Summary:

This is a full-time Programmatic Media Planning Strategist
role for one of our clients. The candidate is to lead strategic digital media initiatives for our global client portfolio. The role demands a professional who can blend strategy with hands-on execution across major digital advertising and programmatic platforms, while managing complex client relationships and guiding cross-functional teams in a fast-paced, global environment.

It is working from an office position in Ahmedabad.

What Will You Be Doing?

1. Media Planning & Strategy

• Develop comprehensive digital media strategies aligned with client business
• objectives and KPIs
• Conduct market research and competitive analysis to identify opportunities and inform media planning decisions
• Create detailed media plans with optimal channel mix, budget allocation, and reach forecasting
• Collaborate with creative and analytics teams to ensure integrated campaign approaches
• Stay current with industry trends, platform updates, and emerging technologies

2. Campaign Management & Execution

• Lead hands-on management of campaigns across major biddable platforms including DV360, The TradeDesk, Meta (Facebook/Instagram), TikTok, LinkedIn, and other relevant channels
• Execute programmatic media buying strategies across DSP platforms and work in close contact with our media partnerships team in order to identify the right media partners to work with for each plan
• Optimize campaigns in real-time based on performance data and client objectives
• Implement advanced targeting strategies, audience segmentation, and creative testing frameworks
• Monitor and analyze campaign performance, providing actionable insights and recommendations

3. Client Relationship Management

• Present strategic recommendations, campaign performance, and optimization insights to C-level executives
• Manage client expectations and maintain strong relationships through proactive communication and exceptional service delivery
• Lead client weekly reporting sessions, PCA presentations, and support on quarterly business reviews
• Handle campaign escalations and resolve issues with professionalism and efficiency

4. Team Leadership & Project Management

Provide strategic direction and mentorship to junior team members

Lead cross-functional project teams in a global, matrixed organization structure

Develop project timelines, manage deliverables, and ensure on-time, on-budget campaign delivery

Coordinate with international teams across different time zones and cultural contexts

Foster collaboration between internal departments and external vendor partners

5. Business Development & Innovation

Identify opportunities for account growth and service expansion

Drive innovation in media approaches and technology adoption

Establish and maintain relationships with platform representatives and industry vendors

We admire individuals with intelligence, dedication, and a deep passion for SEO. We value those committed to creating a meaningful and impactful working culture. If you're a problem solver and a visionary thinker, let's Marastu.

Skills:

• Minimum 3+ years hands-on experience with major biddable platforms (Google Ads, Meta Ads, LinkedIn Ads, etc.)
• Programmatic advertising experience including DSP management (DV360, The Trade Desk, Amazon DSP, etc.), SSP relationships, and direct publisher negotiations
• Proficiency in Excel/Google Sheets for data analysis and reporting
• Proven track record in developing and executing integrated digital media strategies
• Strong analytical mindset with ability to translate data into actionable business insights
• Experience with advanced audience targeting, lookalike modelling, and customer journey mapping
• Knowledge of brand safety, viewability standards, and industry best practices
• You have advanced knowledge in the paid media ecosystems, vendor partnership management and ad verification partners
• You have excellent project management, presentational and problem-solving skills
• You are known for your exceptional client servicing capacity
• You have excellent communication and collaboration skills
• You have a strong passion for digital marketing and the desire to grow within this industry.

About Company:

Marastu is a company that specializes 360° digital marketing backed by a 100% money-back guarantee. We pride ourselves in our ability to help our clients grow their businesses.

At Marastu, we embody the archetype of the Catalyst. We are a dynamic and passionate team of professionals who believe in igniting positive change for our clients and society. Our guiding principle is client success, making us the driving force behind transformative projects and creative solutions.

Our Core Values:

• Transparency - Our Commitment to Openness
• Empathy - Understanding Your Needs
• Client Success - Your Triumph is Our Triumph

Marastu is an equal-opportunity employer. We welcome applications from individuals of all backgrounds and experiences.

• Please write to us at We'd be glad to help you