Salesforce Developer

2 days ago

Cochin, Kerala, India DBiz Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Job Title: Salesforce Marketing Cloud Specialist

Overview

We are seeking a highly skilled
Salesforce Marketing Cloud (SFMC) Specialist
to lead the technical design, integration, and optimization of enterprise-scale marketing automation. This role is purely technical, with a focus on platform scalability, governance, and innovation — not day-to-day campaign execution.

The ideal candidate will have
5+ years of technical, hands-on SFMC experience
, expertise in integrations with Salesforce CRM, and the ability to deliver advanced, personalized customer journeys across multiple business units.

Key Responsibilities

Platform Management & Modules

  • Architect and optimize SFMC modules:
    Email Studio, Mobile Studio, Journey Builder, Automation Studio, Cloud Pages, WhatsApp, SMS, Push Notifications
    .
  • Build reusable frameworks, templates, and automations that improve efficiency and governance.
  • Implement Einstein features (e.g., Send-Time Optimization, Engagement Scoring) for AI-powered personalization.

Integration & Data Management

  • Design and maintain
    robust integration with Salesforce Sales/Service Cloud
    and other enterprise systems via APIs and connectors.
  • Develop advanced
    SQL queries, joins, and unions
    for precise audience segmentation.
  • Maintain secure, bidirectional data sync while ensuring compliance and data integrity.

Dynamic Content & Personalization

  • Build advanced
    AMPscript and SSJS
    for personalized content at scale.
  • Implement multilingual and context-driven personalization for global audiences.

Automation & Journey Orchestration

  • Architect scalable lifecycle journeys: onboarding, renewals, service updates, and transactional triggers.
  • Optimize automations with monitoring, error handling, and alerting.

Governance & Compliance

  • Enforce GDPR, CAN-SPAM, and global consent management.
  • Document and implement audience governance, opt-in/out processes, and compliance workflows.

Collaboration & Enablement

  • Partner with CRM, IT, and marketing to align data and technical requirements.
  • Provide technical enablement, documentation, and training for internal stakeholders.
  • Liaise with vendors/partners on advanced implementations.

Qualifications

  • Bachelor's degree required; Master's/MBA preferred.
  • 5+ years of technical, hands-on SFMC experience
    (not campaign operator).
  • Expertise in
    Email Studio, Journey Builder, Automation Studio, Mobile Studio, Cloud Pages
    .
  • Advanced proficiency in
    AMPscript, SQL, SSJS, HTML/CSS
    .
  • Strong experience integrating SFMC with Salesforce CRM and APIs.
  • Knowledge of
    Einstein AI for SFMC
    (Send-Time Optimization, Scoring).
  • Understanding of
    data governance and compliance frameworks (GDPR, CAN-SPAM, CASL, etc.)
    .
  • Salesforce certifications preferred:
    SFMC Developer, SFMC Consultant, Marketing Cloud Administrator
    .
  • Excellent technical documentation and troubleshooting skills.

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