Brand Manager

Brand Manager (B2C eCommerce, Branding)

Role & Responsibilities

Brand Strategy & Positioning:

• Develop and execute brand strategies aligned with organisational goals and consumer insights.
• Define brand positioning, voice, and creative direction across all channels.
• Partner with leadership to build long-term brand equity and preference.
• Manage complete brand P&L for assigned categories or business lines.

Campaign Development & Execution:

• Lead 360° brand campaigns—from concept to execution—across digital, social, influencer, and offline platforms.
• Collaborate with creative, media, and production agencies to deliver high-quality campaigns on time.
• Own the entire campaign lifecycle: briefing, creative ideation, production, media planning, rollout, and post-campaign evaluation.
• Deliver campaigns that build awareness, shape perception, and drive measurable business impact.

Creative & Content Management:

• Develop compelling storytelling and brand communication strategies for social, digital, and ATL channels.
• Oversee creative development of video, digital assets, and on-ground content.
• Manage influencer, celebrity, and partnership collaborations to amplify brand engagement.

Media Planning & Analytics:

• Plan and optimize marketing spends across digital and traditional channels.
• Work closely with media agencies to ensure high ROI on brand investments.
• Track and analyze key brand performance metrics (awareness, reach, engagement, conversion) and derive actionable insights.

Cross-Functional Collaboration:

• Partner with Product, Digital Marketing, and Sales teams to align brand communication with business objectives.
• Work with internal stakeholders to ensure brand consistency across customer journeys, digital assets, and partner communications.

Ideal Candidate

Core Competencies:

• Proven expertise in brand campaign management—creative development, production, and media execution.
• Strong creative thinking with ability to translate insights into powerful brand stories.
• Exceptional project management and stakeholder collaboration skills.
• Hands-on experience managing creative and media agencies end-to-end.
• Data-driven mindset with strong analytical and reporting capability.
• Comfortable working in fast-paced, high-ownership environments.

Technical Skills:

• Proficiency in Excel, PowerPoint, and campaign analytics tools.
• Exposure to digital marketing, media planning, and performance tracking metrics (CPM, CTR, Reach, ROI).
• Familiarity with brand tracking, consumer insights, and research tools.

Personal Attributes:

• Strong communicator with executive presence and storytelling ability.
• Creative problem solver who thrives under pressure.
• Highly execution-focused, detail-oriented, and self-driven.
• Collaborative leader who can influence without authority.
• Passionate about building high-impact, consumer-facing brands.

Eligibility Criteria:

• Education: MBA from Top college like IIMs, ISB, MICA, VGSOM-IIT Kharagpur, IIT etc (Note: College can be ignored if candidate is from unicorn companies like Bharatpe, Unilever, Reliance, Groww etc)
• Experience: Exactly 7 years in brand management or integrated marketing roles.
• Industry Preference: FMCG, Fintech, BFSI, Consumer Tech, or Lifestyle brands.
• Location: Pune (onsite).
• Availability: Immediate joiners or candidates on short notice preferred.

If you're a bold, creative brand leader who loves turning ideas into powerful campaigns, we'd love to meet you.

Job Type: Full-time

Pay: ₹3,300, ₹4,400,000.00 per year

Application Question(s):

• We have an alternate Saturdays working. Are you comfortable to WFH on 1st and 4th Saturday?
• What's your College / Institute Name?

Experience:

• B2B SaaS / ERP product companies : 5 years (Required)

Work Location: In person