Social Media Manager

3 days ago

Mumbai, Maharashtra, India Fluidscapes Consultants Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Job Description

Strategy & Execution

  • Develop and execute a
    holistic social media strategy
    aligned with brand objectives, campaign calendars, and target audience behavior.
  • Translate broader marketing goals into
    platform-specific plans
    across Instagram, LinkedIn, YouTube, X (Twitter), Facebook, and emerging channels like Threads or Pinterest.
  • Collaborate with the content and design teams to
    create monthly/weekly content calendars
    , ensuring alignment with marketing campaigns and brand tone.

Content & Community Management

  • Guide the ideation and creation of
    compelling, platform-native content
    (static, video, interactive).
  • Ensure
    real-time engagement
    with audiences and community management that's responsive and consistent.
  • Monitor conversations, brand mentions, and trends to identify
    moment marketing
    opportunities.

Analytics & Performance Tracking

  • Own the
    reporting and performance analysis
    of all social media platforms using native tools and third-party analytics platforms (e.g., Meta Insights, Semrush, Google Analytics).
  • Set clear
    KPIs for organic growth
    , engagement, reach, and conversions, and continuously optimize efforts based on data.
  • Create weekly/monthly dashboards and share insights with leadership and cross-functional teams.

Platform Expertise & Innovation

  • Stay updated with
    algorithm changes, new platform features, and emerging formats
    ; experiment with innovative approaches to maximize visibility and engagement.
  • Propose new tools or technologies that can enhance performance, scheduling, or listening.

Team Leadership & Collaboration

  • Lead and mentor a team of social media executives, and interns.
  • Facilitate internal reviews, training, and performance check-ins to ensure a
    high-performance culture
    .
  • Collaborate with Brand, PR, Performance Marketing, and Creative to ensure
    cross-channel synergy
    .

Job Requirement

Required Qualifications & Experience

  • 4–7 years of hands-on social media management experience, preferably in a
    consumer-facing brand or digital agency
    .
  • Proven track record of
    delivering organic growth
    and engagement through strategic and tactical efforts.
  • Deep knowledge of
    social platform algorithms
    , content types, audience behavior, and best practices.
  • Strong command of
    analytics tools
    , and ability to draw actionable insights from data.
  • Prior experience in
    leading a social media team
    ; able to balance team oversight with personal execution.

Key Competencies

  • Strategic mindset with a creative flair
  • Excellent copywriting and communication skills
  • Analytical and insights-oriented
  • Highly collaborative with cross-functional agility
  • Fast learner and adaptive to digital evolution
  • Outcome-focused and self-motivated

Bonus Points For

  • Experience working on large-scale campaigns or real-time trend jacking
  • Prior experience in brand building from ground-up via social media
  • Familiarity with social listening tools like Brandwatch or Meltwater

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