Assistant Manager Digital Marketing

6 days ago

Najafgarh, Delhi, India Pacific Development Corporation Ltd Full time US$ 80,000 - US$ 1,20,000 per year

Job Title: Assistant Manager – Digital Marketing

Location: Pacific Outlet Mall, Jasola (Head Office)

Experience Required: 4+ years

Employment Type: Full-time

About the Role

We are seeking a highly motivated and strategic Assistant Manager – Digital Marketing to join our dynamic marketing team. The ideal candidate will have a strong background in performance marketing, digital campaign strategy, and influencer marketing. You will play a critical role in driving online visibility, user acquisition, engagement, and revenue growth across digital platforms.

Key Responsibilities


• Develop, execute, and optimize performance marketing campaigns across Google Ads, Meta, YouTube, and other digital channels to drive measurable business outcomes.


• Lead end-to-end planning and execution of digital marketing campaigns including paid media, SEO, and content distribution.


• Collaborate with creative and content teams to craft high-performing ad creatives, landing pages, and digital assets.


• Analyze campaign performance and deliver actionable insights through dashboards, reports, and A/B tests.


• Identify and collaborate with influencers and creators across platforms (Instagram, YouTube, etc.) for brand campaigns and product launches.


• Monitor and manage digital budgets, ensuring cost-efficiency and ROAS goals are met.


• Stay on top of digital trends, platform updates, and competitor strategies to inform future campaign planning.


• Work cross-functionally with product, design, and sales teams to align marketing initiatives with business goals.

Requirements


• Minimum 4 years of hands-on experience in digital and performance marketing roles.


• Proven expertise in Google Ads, Meta Ads Manager, YouTube advertising, and affiliate platforms.


• Experience in influencer outreach and campaign execution.


• Strong analytical skills with proficiency in Google Analytics, Meta Insights, and Excel/Data Studio.


• Understanding of SEO, marketing tools, and knowledge of web analytics.


• Excellent project management, communication, and stakeholder coordination skills.


• Bachelor's degree in Marketing, Business, Communications, or a related field (MBA preferred but not mandatory).

Why Join Us?


• Opportunity to work with a passionate and high-growth team.


• Ownership of end-to-end digital strategies.


• Exposure to diverse campaigns across markets and channels.


• Flexible work culture and growth-focused environment.

Apply Now or tag someone who fits this role

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