Manager- Data Analytics

2 weeks ago

Gurgaon, Haryana, India American Express Full time ₹ 9,00,000 - ₹ 12,00,000 per year

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.

Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

With a focus on digitization, innovation, and analytics, the Enterprise Digital Experimentation and Analytics (EDEA) team creates central, scalable platforms and customer experiences to help markets across all of these priorities.  Charter is to drive scale for the business and accelerate innovation for both immediate impact as well as long-term transformation of our business. A unique aspect of EDEA is the integration of diverse skills across all of its remit. EDEA has a very broad range of responsibilities, resulting in a broad range of initiatives around the world.

The Performance and Brand Marketing Analytics team within the broader EDEA team supports optimization of our paid channels/brand activities, create enterprise channel level reports and build scalable enterprise solutions for elevating performance marketing. The team specializes in using data around digital marketing, internal acquisitions data, external channel data and investment data to improve our ROI across the marketing funnel.

This role will report to the Director of International Media and Brand Sponsorships Analytics team and will be based in Gurgaon.

Responsibilities:

  • Support our partners across Intl Markets, Analytics and ICS CoE to help optimize media channel for scale and efficiency
  • Create centralized measurement solutions for ICS Media
  • Regularly monitor external landscape and regulatory environment to keep our media strategy externally competitive and compliant
  • Run test and learn exercises to assess feasibility of adopting approaches across the enterprise

Past Experience:

  • Understanding of media channel, and how advertising is bought and targeted
  • Experience working with main advertising platforms (e.g. Google, Facebook, etc)
  • Acquisition marketing experience

 Required Qualifications and Experience

  • Bachelor's Degree in business, economics, statistics, mathematics, engineering or finance
  • Minimum 3 years' relevant analytics experience with a background in quantitative business analysis and statistical and modeling techniques; experience in digital analytics preferred
  • Superior problem-solving/decision making skills

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.
Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.

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