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Associate Brand Manager(Brand-Ludo)
2 weeks ago
IntroductionGames24x7 is India's leading and most valuable multi-gaming unicorn. We're a full-stack gaming company, offering awesome game-playing experiences to over 100 million players through our products - Rummy Circle, India's first and largest online rummy platform, My11Circle, the country's fastest-growing fantasy sports platform. A pioneer in the online skill gaming industry in India, Games24x7 was founded in 2006 when two
New York University-trained economists Bhavin Pandya, and Trivikraman Thampy met at the computer lab and discovered their shared passion for online games. We've always been a technology company at heart, and over the last decade and a half, we've built the organisation on a strong foundation of 'the science of gaming', leveraging behavioural science, artificial intelligence, and machine learning to provide immersive and hyper-personalised gaming experiences to each of our players. Backed by marquee investors including Tiger Global Management, The Raine Group, and Malabar Investment Advisors, Games24x7 is leading the charge in India's gaming revolution, constantly innovating and offering novel entertainment to players
About WowzyWowzy is a new Ludo brand in the real-money gaming industry. It brings a modern, skill-based twist to classic Ludo, offering players a more strategic and engaging format. Currently in its early stages, Wowzy aims to build strong brand awareness, recall, and consideration in a competitive space alongside players like Zupee, Winzo and Rush.
Role OverviewWe're looking for an Associate Brand Manager to drive Wowzy's creative engine - across performance, retention, and monetization campaigns. You'll work at the intersection of strategy, storytelling and execution, ensuring our creative assets not only look great but also deliver results. Key Responsibilities:Lead the development of acquisition-focused creatives across digital platforms (Meta, Google, affiliates), including:Platform-first video content (Meta-first, Google-first)Influencer-led campaigns, UGC-style creatives, and testimonial formats
High-performing offer-based and gameplay-driven creatives for ad funnels
Drive in-app communication (offer creatives, banners, push notifications) to improve retention, LTV, and cross-monetization
Collaborate on script writing and creative ideation for short-form videos, influencer content, and ad formats
Manage day-to-day coordination with internal design teams and external agencies - from briefing to delivery
Use data-driven insights to optimize creative performance via testing frameworks, player behavior analysis, and campaign feedback
Ensure brand consistency across touchpoints while pushing for fresh, differentiated storytelling
Collaborate with product, analytics, and performance marketing teams to translate business goals into creative solutions.Key Expectation2-4 years of experience in brand/marketing roles - preferably in gaming, entertainment, fintech, or digital-first brands
Strong creative sensibility and ability to craft or guide scripts and visual concepts aligned to marketing goals
Exposure to influencer marketing, UGC content development, and video-first strategies
Hands-on experience managing high-volume creative pipelines for acquisition and retention campaigns
Strong understanding of performance marketing metrics and how creative impacts outcomes
Proven ability to brief, evaluate, and iterate creatives quickly and effectively
Excellent presentation and idea articulation skills to align internal teams and bring creative concepts to life
Fast learner who is hungry to grow, open to feedback, and thrives in a collaborative, fast-paced team environment
Strong project management and stakeholder alignment abilitiesMBA (Marketing preferred) or BMM (Advertising/Communication)
