Analyst

7 days ago

Kolkata, West Bengal, India Cognizant Technology Solutions Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Job Summary

We are seeking a skilled Demand Role Analyst with 3 to 4 years of experience in SFMC Advanced SFMC Core Configuration SFMC Core Customization SFMC Advance Cross Channel and Marketing Cloud. The ideal candidate will work in a hybrid model during day shifts focusing on optimizing marketing strategies and enhancing customer engagement. Experience in Cheminformatics is a plus.

Responsibilities

  • Analyze and interpret data to develop effective marketing strategies using SFMC Advanced tools.
  • Oversee the configuration and customization of SFMC Core to meet business needs.
  • Collaborate with cross-functional teams to implement SFMC Advance Cross Channel solutions.
  • Provide insights and recommendations to enhance customer engagement through Marketing Cloud.
  • Monitor and report on the effectiveness of marketing campaigns and suggest improvements.
  • Ensure seamless integration of SFMC Core Customization with existing systems.
  • Develop and maintain documentation for SFMC configurations and customizations.
  • Support the marketing team in leveraging SFMC tools for targeted campaigns.
  • Troubleshoot and resolve issues related to SFMC Core Configuration and Customization.
  • Stay updated with the latest trends and advancements in SFMC and marketing technologies.
  • Contribute to the continuous improvement of marketing processes and strategies.
  • Work closely with stakeholders to understand and address their marketing needs.
  • Utilize domain knowledge in Cheminformatics to enhance marketing strategies when applicable.

Qualifications

  • Possess strong analytical skills with experience in SFMC Advanced and Core Configuration.
  • Demonstrate proficiency in SFMC Core Customization and Advance Cross Channel solutions.
  • Have a good understanding of Marketing Cloud and its applications.
  • Experience in Cheminformatics is a nice to have skill.
  • Exhibit excellent communication and collaboration skills.
  • Show ability to work effectively in a hybrid work model.
  • Display a proactive approach to problem-solving and continuous learning.

Certifications Required

Salesforce Marketing Cloud Consultant Certification

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