Area Sales Manager

2 days ago

Ahmedabad Surat, India Varun Beverages Limited Full time ₹ 1,00,00,000 - ₹ 3,00,00,000 per year

Role & responsibilities

  • Deliver secondary value targets by expanding and developing the assigned market.
  • Add new outlets to achieve annual volume and value goals.
  • Enhance Cooler/Rack productivity through effective deployment and governance.
  • Increase unique SKU count per outlet and ensure availability of the complete chilled product range.
  • Drive trade spend productivity and optimize returns on investments.
  • Conduct regular Distributor Health Checks and ensure robust distributor management.
  • Coach and develop Customer Executives (CEs) through field visits, one-on-ones, and structured training sessions.
  • Monitor and track progress through Weekly Commitments and Monthly Planning Meetings using tools like Execution Planner.

Preferred candidate profile

  • Strong Leadership skills, experience managing larger teams
  • Towering strength in Sales Operation and a passion for Market Execution
  • Strong Inter-personal skills to build strategic wiring with Distributors /Customers
  • Customer Centric mentality and approach to conducting business
  • Strong Commercial experience ( Sales, GTM, Marketing, Finance)
  • Excellent collaboration skills to effectively represent the needs of the territory while partnering with region leaders
  • Strong financial skills to drive / evaluate impact of various business levers
  • Analytical skills able to analyse events / data to optimize performance
  • Natural inclination to build capability / Be the Head Coach for the unit team
  • Well versed in Sales Force Automation

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