Ecommerce Marketing Manager

Salary:
£ to £ per annum (circa ₹2.5m–₹3.8m per annum, depending on experience)

Location:
Mumbai - the role is remote, but living location must be in the state of Maharashtra

Overview:

An iconic, globally recognised consumer brand is seeking an entrepreneurial
E-Commerce Marketing Manager
to own and scale its direct-to-consumer (D2C) presence in the Indian market. This is a rare opportunity to build and shape an e-commerce ecosystem for a brand loved across generations, working at the intersection of digital, content, and commerce.

In this role, you will take full ownership of the
e-commerce strategy, digital marketing roadmap, and onsite user experience
for the Indian online store (Shopify-based), with a strong focus on growth, experimentation, and channel expansion. You'll work closely with international stakeholders while acting as the on-the-ground business owner for India – turning brand demand into measurable digital revenue.

You will drive end-to-end performance across
Shopify, Salesforce Marketing Cloud (SFMC), YouTube, and emerging channels (notably WhatsApp, email, influencers, and marketplaces)
. This is a hands-on, high-impact position suited to someone who thrives in building, testing, iterating, and scaling – not just maintaining what already exists.

Duties and Responsibilities:

• Own and drive the
  overall e-commerce strategy
  for the Indian market, from traffic acquisition and conversion to retention and loyalty.
• Manage and enhance the
  Shopify store
  for India, including product merchandising, pricing updates, promotions, and content localisation.
• Optimise the
  end-to-end user journey
  , with a strong focus on mobile UX, site speed, navigation, and checkout conversion.
• Develop, execute, and continuously refine
  digital marketing campaigns
  across key channels (email, WhatsApp, social, YouTube, influencer, affiliate, and paid media in collaboration with partners).
• Use
  Salesforce Marketing Cloud
  to plan, build, and optimise email and lifecycle journeys, including segmentation, automation, and personalisation.
• Explore, test, and scale
  new channels
  such as WhatsApp marketing, marketplaces (e.g. Amazon/Flipkart-style platforms), and influencer collaborations to drive incremental revenue.
• Analyse performance using analytics tools (e.g. GA4, Shopify Analytics, dashboards) and translate insights into clear action plans and experiments.
• Lead ongoing
  CRO (conversion rate optimisation)
  efforts – A/B testing landing pages, product pages, and checkout flows to improve KPIs.
• Partner with fulfilment and customer service teams to ensure a
  smooth post-purchase experience
  , resolving issues proactively and feeding insights back into UX and communication.
• Collaborate with global and regional teams to align with brand guidelines while tailoring strategy and execution to the Indian consumer and digital landscape.
• Build simple but effective
  business cases
  for new initiatives, channels, and features, using data to prioritise roadmap decisions.
• Prepare and present regular performance reports, including traffic, conversion, revenue, channel performance, and campaign outcomes.
• Stay on top of
  Indian e-commerce trends
  , payment preferences (e.g. UPI, wallets, COD), and platform developments, and incorporate them into strategy.
• Champion a
  test-and-learn, entrepreneurial culture
  , bringing fresh ideas, challenging the status quo, and taking ownership of results.

Requirements:

• Bachelor's degree in Marketing, Digital Marketing, Business, or a related field; or equivalent practical experience.
• 4–6 years' experience
  in e-commerce / digital marketing with a strong D2C focus, ideally for a consumer-facing brand or fast-growing digital business.
• Hands-on experience managing a
  Shopify
  (or similar) online store, including merchandising, promotions, and basic theme/content updates.
• Proven track record of
  growing revenue and improving conversion
  through digital channels (email, social, performance marketing, CRM, etc.).
• Experience with
  Salesforce Marketing Cloud
  or another enterprise-level marketing automation/CRM platform (building journeys, segmenting audiences, and running campaigns).
• Demonstrable
  entrepreneurial mindset
  – comfortable owning a P&L-like responsibility, testing new ideas, and building channels from the ground up.
• Strong understanding of
  Indian e-commerce behaviours
  , payment methods, and mobile-first consumer journeys.
• Confident with analytics tools (e.g. GA4, Shopify Analytics, reporting dashboards) and able to translate data into clear decisions and experiments.
• Excellent stakeholder management skills and the ability to collaborate across time zones and functions.
• Comfortable operating as both
  strategic planner and hands-on executor
  in a lean, fast-paced environment.

Please note:
Due to the high volume of applications, only candidates selected for an interview will be contacted. If you do not hear from us within two weeks, please consider your application unsuccessful at this time. We thank you for your interest in the role and wish you the best in your career search.