BTL Marketing Manager

2 days ago

Chennai, Tamil Nadu, India OM Careers Full time

Sammaan Capital Ltd. (formerly Indiabulls Housing Finance Ltd.) positioned as the 3rd Largest NBFC company in India and regulated by the Reserve Bank of India (RBI), holds a robust 'AA' rating from CRISIL and ICRA.

Sammaan Capital is acclaimed as a Great Place to Work (GPTW), recognized for nurturing a supportive environment that fosters growth opportunities. We uphold core values such as transparency and integrity, ensuring a positive workplace experience. At Sammaan Capital, we champion diversity, collaboration, and respect, empowering our team to express their perspectives, share ideas, and seek solutions. JOB DESCRIPTION

Position:

BTL Marketing

Department:

BTL

Job Location

Mumbai, Gurgaon, Chandigarh, Chennai, Ahmedabad

Reporting to:

Job Summary:

BTL Marketing person plans, executes, and optimizes on-the-ground and direct customer-engagement campaigns of the region such as events, promotions, sponsorships, experiential marketing, and in-store activationsto drive brand visibility, lead generation, and immediate consumer action

Role & Responsibilities:

  • Campaign Planning and Execution: Develop and implement BTL marketing campaigns to promote products/services; Coordinate with vendors and suppliers for events, activations, and promotional materials.
  • Market Research: Conduct market research to identify target demographics and trends. Analyze competitor activities and recommend strategies to gain market share.
  • Event Management: Organize and manage promotional events, seminars, and workshops to engage customers & other stakeholders. Collaborate with cross-functional teams to ensure successful execution of related events like RnR & Off-site etc.
  • Customer Engagement: Engage with customers directly through various BTL channels, such as direct marketing, in-store promotions, and community activities. Gather feedback and insights from customers to improve marketing strategies.
  • Creative Development: Work with creative teams/agencies to produce promotional materials, including pamphlets, banners, and digital content. Ensure consistency in brand messaging across all platforms.
  • Performance Analysis: Monitor, measure, and analyze the performance of BTL campaigns using key performance indicators (KPIs) and analytics tools to assess effectiveness and ROI. Prepare in-depth reports summarizing campaign results, market insights, and recommendations for future initiatives, fostering a culture of continuous improvement in marketing efforts

Qualification and skills:

  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • 2-5 years of experience in BTL marketing, preferably within the BFSI sector.
  • Strong understanding of the BFSI landscape in India / Zone.
  • Excellent communication and interpersonal skills.
  • Ability to work independently and as part of a team.
  • Proficiency in MS Office and marketing software/tools like CRM systems, analytics platforms, and design applications.

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