Cluster Visual Merchandising

4 days ago


Kolkata, West Bengal, India Puma Full time ₹ 4,50,000 - ₹ 5,50,000 per year

Position Title: Cluster Visual Merchandising (Third Party Payroll)

Reports to: Regional Visual Merchandiser - East

Location: kolkata

Position Summary:

  • To ensure enhancement of visual representation of each Puma store by continuously updating the look and feel of the space.
  • Fostering VM creativity to front end team through VM trainings, Competitions & Store Audits
  • Alpha execution of Resec which includes Campaigns, Seasonal visual change overs and Key story roll outs
  • Responsible for all formats of stores- EBOs, Partner, SIS & LFR
  • A planned journey for the responsible set of stores (beat plan) to be adhered and shared month on month

Key Objectives:

  • Provide support to store teams to ensure brand and visual merchandising standards are understood and consistently upheld
  • Plan, order and coordinate for VM supplies for seasonal / monthly changes for the set of stores.
  • Train Store Management and Support teams on merchandising standards, proper fixture utilization and techniques
  • Organizing and sending weekly/monthly reports to the Head Office and implementing feedback
  • Maintaining a vendor base for various branded supply elements for the region
  • Fostering VM creativity to front end through VM trainings, Competitions & Store Audits
  • Supporting Key initiatives roll outs by covering all store formats.

KPIs and qualitative measures:

  • Net Sales
  • Stock Cover
  • Maintaining Vendor Base

Organizational Relationships:

  • Internal: Visual Merchandising Team , Sales Ops Team, Merchandising Team and Project Team
  • External: Execution partners for hangers, Execution partners for mannequins, Execution partners for branded supplies and Execution partners for print media

Qualifications and Functional Competencies:

  • 5+ years of experience
  • Bachelors/Masters degree in Fashion Communication / Fashion Merchandising
  • Work experience as a Visual Merchandiser including design/ execution
  • Demonstrable visual design skills with a strong retail merchandising portfolio
  • Proficiency in Corel Draw, Photoshop, Illustrator with the skill set for MS office (Word/ PowerPoint/ Excel)
  • Well versed with best practices of VM in Global industry
  • Excelling Photography skill
  • Creative and innovative thinker
  • Acing Number game- analyzing and tracking of the executions done


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