
Sales And Marketing Specialist
14 hours ago
Position Summary
The Sales & Marketing Specialist will be responsible for driving revenue growth by generating leads, building client relationships, and executing marketing campaigns across multiple brands within the group. This role requires a strong balance of sales acumen and marketing creativity, with proven experience in both digital and offline channels.
Key Responsibilities
Sales & Business Development
- Identify and approach prospective clients, partners, and institutions.
- Generate, nurture, and convert leads into revenue opportunities.
- Build and maintain long-term relationships with key accounts.
- Develop sales presentations, proposals, and pitch materials.
- Meet monthly/quarterly sales targets.
Marketing Execution
- Plan and execute digital campaigns (Meta, Google Ads, SEO, email, influencer).
- Oversee offline marketing: events, BTL activities, tie-ups with hotels/corporates.
- Coordinate with creative/design team to produce marketing assets.
- Manage social media calendars, posting, and engagement campaigns.
- Track ROI of campaigns and optimize for cost efficiency.
Strategic Support
- Conduct competitor and market research.
- Suggest innovative campaigns to strengthen brand presence.
- Coordinate with management on sponsorships, collaborations, and brand partnerships.
- Maintain CRM data, campaign reports, and dashboards.
Key Skills & Competencies
- Strong sales negotiation and closing skills.
- Knowledge of digital marketing (SEO, Meta, Google Ads).
- Ability to manage ATL/BTL campaigns.
- Excellent communication & presentation skills.
- Analytical mindset with ability to track and optimize performance.
- Creative thinking with execution discipline.
Qualifications & Experience
- Bachelor's degree in Marketing, Business, or related field (MBA preferred).
- 3–6 years of proven experience in sales and marketing.
- Experience managing multiple brands across different industries is a plus.
- Proficiency in CRM tools, Excel, and analytics platforms.
Reporting To
- Marketing Manager / Group Marketing Head / Managing Director
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