Digital Marketing Executive

3 days ago

PimpriChinchwad, Maharashtra, India Accusharp Cutting Tools Full time

We are seeking a
Digital Marketing Executive

to manage and enhance our online presence, create engaging content, and support marketing campaigns that drive brand awareness and lead generation. The ideal candidate will have a passion for digital marketing, strong creative skills, and an understanding of B2B industrial marketing.

Key Responsibilities:

  • Develop, implement, and manage
    social media strategies

across platforms such as LinkedIn, Instagram, Facebook and YouTube.

  • Create
    engaging content

including posts, reels, infographics, videos, and newsletters tailored for industrial audiences.

  • Optimize the company website and digital content for
    SEO

to improve search rankings.

  • Collaborate with the team to design
    marketing campaigns

for new products, exhibitions, and industry events.

  • Monitor, analyze, and report on
    digital marketing metrics

to measure performance and suggest improvements.

  • Manage
    email marketing campaigns

including newsletters, vendor communication, and client outreach.

  • Stay updated with the latest trends in
    digital marketing

, content strategies, and industrial sector innovations.

  • Support
    event marketing activities

, including exhibitions like Engimach, with digital content and post-event promotions.

Qualifications & Skills:

  • Bachelor's degree in
    Marketing, Business, or related field

; MBA in Marketing preferred.

  • 1–3 years of experience

in digital marketing, preferably in B2B or industrial sectors.

  • Strong knowledge of
    social media platforms, SEO, email marketing, and content creation tools

.

  • Excellent
    written and verbal communication

skills in English.

  • Ability to
    analyze data

, track metrics, and prepare performance reports.

  • Creative mindset with attention to detail and ability to manage multiple projects simultaneously.

Perks & Benefits:

  • Opportunity to work in a
    fast-growing manufacturing company

with advanced technology.

  • Exposure to
    industrial B2B marketing

and customized tooling solutions.

  • Supportive work environment fostering
    creativity and innovation

.

How to Apply:

Please send your
resume, portfolio (if any), and a brief cover letter

to

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