SEO Specialist

4 days ago

Kakkanad Kochi Kerala, India WEFT TECHNOLOGIES Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Key Responsibilities:

  • Perform keyword research and intent mapping, also targeting questions, prompts, voice queries, and answer-engine triggers.
  • Optimize website content structure, on-page and technical SEO to support both classical ranking and emerging answer / AI visibility (AEO) (e.g. featured snippets, knowledge panels, FAQ, schema markup).
  • Implement structured data (schema / JSON-LD) for content, products, organization, etc., to enable correct identification and extraction by AI models and answer engines.
  • Monitor developments in AI search surfaces (ChatGPT, Gemini, Google's SGE / AI Overviews, Perplexity, etc.) and answer-engine behavior; test how content is being selected, cited, summarized in generative responses.
  • Conduct technical SEO audits (site speed, mobile usability, crawlability, indexation, core web vitals, canonicalization, internal linking, etc.).
  • Analyze data using SEO tools (Search Console, Bing Webmaster Tools), web analytics (GA4 or equivalent), - Build off-page authority: link building, brand mentions, reviews, citations especially from trusted, relevant third-party sources
  • Collaborate with content creators to produce content that is clear, concise, with "answer-first" style where appropriate, and that anticipates follow-up questions typical of conversational search.
  • Build off-page authority: link building, brand mentions, reviews, citations especially from trusted, relevant third-party sources that AI engines might consider authoritative.
  • Stay updated with algorithm changes, AI model updates, content structuring for GEO/AEO; run experiments / tests to measure effect of new tactics.
  • Report and present insights, recommendations and performance metrics to stakeholders; define and track KPIs relevant to both SEO and GEO/AEO.

Job Types: Full-time, Permanent

Work Location: In person

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