Inshorts - Performance Marketing Manager

8 hours ago

Noida, Uttar Pradesh, India Nexthire Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Company - Inshorts

Position - Performance Marketing Manager

Location - Noida

Experience - 4-8 years

About the Role:
We're looking for a Performance Marketing Manager to take end-to-end ownership of paid media campaigns across key digital platforms. This role focuses on campaign management, media buying, and performance optimization to support overall business growth. The ideal candidate is hands-on, analytical, and experienced in running high-efficiency campaigns for mobile-first products.

Key Responsibilities:
1.Campaign Management
● Plan, launch, and manage paid marketing campaigns across Meta, Google Ads, YouTube, OEMs, affiliate networks etc.
● Own audience targeting, budget allocation, bid strategies, and platform selection based on goals
● Ensure timely execution and smooth delivery across all active campaigns

2.Performance Optimization & Analysis
● Monitor key campaign metrics, identify trends, and implement optimizations to improve efficiency and performance
● Run A/B tests on creatives, copy, and audience segments
● Use analytics and attribution tools (e.g., Appsflyer, GA4, Firebase) to assess performance and inform decisions

3.Creative Collaboration
● Work closely with the design to develop high-performing ad creatives
● Provide data-backed feedback and briefs for new assets and campaign variations

4.Cross-functional Alignment
● Collaborate with product, CRM, and data teams to align campaign goals with broader business objectives
● Partner with agencies, publishers, or channel representatives where applicable

Requirements:
● 4–8 years of experience in performance marketing, preferably for a mobile-first or consumer tech product
● Strong hands-on experience with Meta Ads Manager, Google Ads (incl. UAC), and other digital buying platforms
● Proficient in tools like Appsflyer, Adjust, GA4, Firebase
● Strong analytical skills with a data-driven decision-making approach
● Ability to manage multiple campaigns across channels with efficiency and accuracy

Preferred Experience:
● Experience working on mobile apps or subscription-based business models
● Exposure to full-funnel performance marketing and growth experimentation
● Comfort with rapidly changing environments and performance-led cultures
● managed monthly budgets upwards of ₹50 lakhs across digital platforms

About Inshorts :
Inshorts is an Indian digital media company known for its flagship mobile app that delivers news summaries in 60 words or less. Founded in 2013 by Azhar Iqubal, Anunay Arunav, and Deepit Purkayastha, the company aims to provide quick and accessible news updates for a mobile-first audience. Inshorts operates two primary platforms:
Inshorts App: A news aggregator that curates and summarizes news stories from various sources into concise 60-word snippets, catering to users seeking quick updates.
Public App: Launched in 2019, this hyperlocal video-sharing platform allows users to post and access real-time updates about local events, jobs, and news in their vicinity.
Together, these platforms serve a user base exceeding 70 million across India and other countries, including the USA, UK, UAE, Canada, and Southeast Asia.

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