
Manager – D2C Performance Marketing
13 hours ago
Job description
Location: Mumbai
Department: D2C – Performance & Growth Marketing
Reports To: Head of Marketing
Role Overview
We are seeking a results-oriented Performance Marketing Manager with deep expertise in D2C e-commerce growth marketing. The role will be responsible for managing and scaling paid media campaigns, coordinating with external agency partners, and driving measurable business growth through performance channels.
Key Responsibilities
- Plan, execute, and optimize paid campaigns across Meta (Facebook/Instagram), Google (Search, Display, Shopping, YouTube), and other platforms.
- Coordinate closely with the performance marketing agency to ensure timely execution, performance optimization, and alignment with brand objectives.
- Own acquisition funnels end-to-end with a focus on CAC, LTV, ROAS, and revenue contribution.
- Build media plans, allocate budgets, and monitor spends across multiple channels.
- Collaborate with creative, content, and website teams to develop impactful ad creatives and landing pages.
- Run A/B tests on targeting, creatives, and landing pages to consistently improve performance.
- Implement attribution models, tracking tools, and performance dashboards for accurate measurement.
- Present campaign insights, competitor analysis, and growth opportunities to the leadership team.
Requirements
- Mandatory: Prior experience in D2C e-commerce performance/growth marketing.
- 4–7 years of relevant work experience in running and scaling paid media campaigns.
- Proven track record of managing high-budget campaigns and delivering strong ROI.
- Strong coordination and stakeholder management skills to effectively work with external agencies.
- Hands-on expertise in Meta Ads Manager, Google Ads, Google Analytics (GA4), and tracking tools...
- Analytical mindset with strong Excel/Sheets skills and the ability to translate data into action.
- Experience with luxury/premium D2C brands will be an added advantage.
Interested folks can mail us their updated CVs to
Job Type: Full-time
Pay: ₹600, ₹800,000.00 per year
Benefits:
- Flexible schedule
- Health insurance
- Leave encashment
- Paid time off
- Provident Fund
- Work from home
Work Location: In person
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