PR Executive: Web3 and Crypto

2 weeks ago

Mumbai, Maharashtra, India Madchatter Brand Solutions Full time ₹ 1,04,000 - ₹ 1,30,878 per year

Job Title:
PR Executive– Web3 & Crypto Media

Location:
Mumbai (India)

Experience:
5+ Years

Reporting To:
Founder

About the Role

We're looking for a high-performing, media-savvy
PR Executive
who can lead narratives for emerging Web3, blockchain, and crypto-first brands. If you've worked in B2B/Tech PR and have a growing or established interest in the Web3 media landscape, this role is for you.

You'll work closely with the founder to build out PR strategies, shape stories that are relevant and sticky, and drive visibility for clients across both traditional business and emerging Web3 media platforms.

Key Responsibilities

  • Build and lead PR campaigns for Web3/crypto clients — covering strategy, outreach, and execution
  • Develop compelling narratives, founder stories, and thought leadership angles tailored to crypto, tech, and business press
  • Own media outreach end-to-end — identifying key publications, journalists, podcasts, and Web3-native outlets
  • Write press releases, op-eds, media briefs, speaker bios, and POV documents with speed and clarity
  • Track media trends across blockchain, DAOs, DeFi, and Layer 1/2 ecosystems to inform pitches
  • Collaborate with content, design, and strategy teams to align PR with broader campaign goals
  • Maintain and expand relationships with media across Web2 and Web3 geographies

What We're Looking For

  • 4+ years in PR (with experience in B2B, DeepTech, or Tech)
  • Prior exposure to crypto, blockchain, or Web3 clients is a strong bonus
  • Demonstrated success in securing coverage in Tier-1 business, tech, or Web3 publications
  • Solid writing skills — fast, editorially sharp, and versatile
  • Comfortable with high-output work, shifting timelines, and quick turnarounds
  • Proactive and structured in media outreach, follow-ups, and calendar management

Nice to Have

  • Journalism or editorial background
  • Media contacts in the global Web3/crypto ecosystem
  • Experience working with tech founders, VCs, or ecosystem players

To apply:

Email your CV, a brief intro, and relevant work samples to

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