Digital Marketing Executive

1 day ago

Ramanattukara Calicut Kerala, India EVERGO TOURS Full time ₹ 3,00,000 - ₹ 4,00,000 per year

Evergo Tours is a rapidly growing travel and tourism company dedicated to providing unique and memorable travel experiences. We design customized tour packages and deliver exceptional customer service across destinations worldwide.

We are expanding our marketing team and seeking a Digital Marketing Executive to enhance our online visibility, manage advertising campaigns, and strengthen our digital presence across all platforms.

Position Overview

The Digital Marketing Executive will be responsible for planning, executing, and optimizing digital marketing campaigns to drive traffic, engagement, and conversions. The ideal candidate will have hands-on experience with SEO, paid ads, social media, and email marketing, along with a creative mindset and strong analytical skills.

Key Responsibilities

  • Develop and execute digital marketing strategies to promote Evergo Tours' services and packages.
  • Manage and optimize Google Ads, Meta (Facebook & Instagram) Ads, and other paid campaigns.
  • Oversee SEO activities including on-page, off-page, and technical optimization.
  • Handle social media marketing across platforms such as Instagram, Facebook, LinkedIn, and YouTube.
  • Plan and execute email and WhatsApp marketing campaigns, including automation through WhatsApp API.
  • Create, schedule, and manage content for social media and website updates in collaboration with the design and content teams.
  • Monitor campaign performance, generate reports, and provide actionable insights for improvement.
  • Coordinate with web developers to enhance website performance, UI/UX, and lead generation.
  • Stay updated on the latest digital marketing trends, tools, and best practices.

Requirements

  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • 2+ years of proven experience as a Digital Marketing Executive or in a similar role.
  • Strong knowledge of Google Ads, Meta Ads, SEO, and analytics tools (Google Analytics, Search Console, etc.).
  • Hands-on experience with social media management tools and email marketing platforms.
  • Good understanding of WhatsApp marketing, website management, and content strategy.
  • Analytical mindset with the ability to interpret data and optimize performance.
  • Excellent communication, creativity, and multitasking skills.

Preferred Skills

  • Experience in the travel, tourism, or hospitality industry.
  • Familiarity with LinkedIn marketing and influencer collaborations.
  • Basic knowledge of graphic design tools (Canva, Photoshop) and video editing is a plus.
  • Ability to work independently and deliver under tight deadlines.

Job Types: Full-time, Permanent

Pay: ₹15, ₹25,000.00 per month

Work Location: In person

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