ACD Copywriter, India

2 days ago

Gurgaon, Haryana, India APPLE Full time ₹ 15,00,000 - ₹ 25,00,000 per year
Job Description

Summary

Posted: Sep 30, 2024

Role Number:

Marcom is the creatively-led global team that oversees Apples consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences.

In the role of Associate Creative Director (ACD), you will produce work across all mediums for products, services and campaigns. You will work in collaboration with other technical teams to create best-in-class customer experiences. You are passionate about Apple products and the brand and your work will influence customers.

The ideal candidate possesses broad experience in brand copywriting and creative direction, strong communication and presentation skills, the ability to foster positive collaboration with multi-disciplinary partners, and a deep understanding of creative strategy, user experience concepts, digital platform capabilities in both short- and long-form copywriting.

Description
  • Collaborates across creative and other team members to concept ideas and co-direct teams to produce quality work
  • Writes, reviews, and empowers campaigns for the Apple brand and products
  • Presents work to senior creative staff and Apple executives from other departments
  • Works across subject areas to integrate strategies and messaging for online, retail, channel, campaigns, events, advertising, social and new mediums of communication
  • Works with project managers and creative directors to ensure that schedules are accurate and realistic, and that deadlines are met
  • Support the CD of Art with creative oversight and direction around new product launches, ensuring work maintains Apple writing standards
  • Review and give feedback of work in back-translation (no knowledge of other languages is required)
  • Localise US headlines for an Indian audience as needed, ensuring the original messaging and intent are maintained
Minimum Qualifications
  • 12 years of experience in writing for leading advertising, design firms or branding agencies
  • A multi-skilled English writer you love coming up with a clever, concise headline as much as you enjoy crafting a well-honed paragraph of body copy or a script for a social animation.
Preferred Qualifications
  • Industry experience concepting, creatively directing, writing copy and producing major marketing, communication or advertising campaigns
  • Your work is grounded in original ideas, implemented with outstanding craft and meticulous attention to detail
  • You have produced work in multifaceted mediums of advertising, social media, conceptual campaigns, product launches, branding, photography, film and video
  • You are passionate about excellent writing that is thoughtful, meaningful, provocative at times, clear and inspiring
  • You are used to working proactively in a creative and dynamic environment
  • Your exposure to working for Global brands/campaigns would be an added advantage
Locations

Gurugram, Haryana, India

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